Associate Director of Marketing, Partnerships, and Recruitment (GSRM)

St. John’s University, founded in 1870, operates two New York City campuses and international locations in Rome, Italy; Limerick, Ireland; and Paris, France, with additional study‑abroad sites worldwide. The university offers more than 100 undergraduate and graduate programs across six colleges and schools, many of which are available online. Accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations, St. John’s is dedicated to diversity, equity, and inclusion and to preparing graduates for leadership and service in a rapidly evolving world.

Job Summary

Reporting to the Executive Director of Admission and Recruitment, the Associate Director of Marketing, Partnerships, and Recruitment for the Maurice R. Greenberg School of Risk Management and Insurance (GSRM) plays a pivotal role in advancing the visibility, enrollment, and industry‑engagement efforts of GSRM. This three‑year, term‑limited position is funded by endowed resources; continuation beyond the initial term depends on funding and performance after a review approximately 2.5 years into the appointment.

Responsibilities

• Marketing & Brand Development: Develop, implement, and assess an integrated marketing and communication plan for GSRM’s academic programs, events, and initiatives. Partner with the University’s Marketing and Communications team to align GSRM branding with institutional standards while highlighting its distinctive industry reputation. Create content for digital, print, and social media platforms that tell GSRM’s story and showcase student success, faculty expertise, and industry connections. Track and analyze marketing metrics to inform future strategies and ensure measurable results. Oversee production of recruitment materials, event collateral, and digital campaigns tailored to prospective students, employers, alumni, and industry partners.
• Recruitment & Enrollment Management: Serve as the liaison to Undergraduate and Graduate Admission for all GSRM‑related recruitment and enrollment efforts. Design and execute recruitment strategies to increase applications, yield, and diversity among undergraduate and graduate students. Represent GSRM at recruitment events, information sessions, professional conferences, and industry networking opportunities. Cultivate relationships with high schools, universities, and professional organizations that serve as pipelines for GSRM programs. Provide program‑specific presentations, webinars, and one‑on‑one consultations to prospective students and their families. Collaborate with academic advisors, faculty, and alumni to support admitted‑student conversion and enrollment goals.
• Partnership & Industry Engagement: Strengthen existing corporate and organizational partnerships and establish new ones that enhance experiential learning, internships, scholarships, and employment opportunities for students. Work closely with the GSRM Board of Overseers, alumni network, and industry leaders to identify strategic collaborations that elevate the school’s profile and impact. Coordinate GSRM‑sponsored events such as executive panels, networking receptions, and industry conferences to increase engagement and visibility. Support employer‑relations initiatives in collaboration with the University Career Services team.
• Strategic Planning & Reporting: Develop and manage annual goals, budgets, and timelines for marketing, recruitment, and partnership initiatives. Provide regular reports on recruitment outcomes, partnership engagement, and marketing performance to the Executive Director and senior leadership. Stay informed on trends in risk management, insurance, and higher‑education recruitment to ensure GSRM remains competitive and innovative.

Competencies, Education, and Experience

• Bachelor’s degree required; Master’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• 5–7 years of relevant experience in admission, enrollment, management, or higher‑education marketing, with progressively responsible leadership responsibilities.
• Higher‑education experience preferred; experience in the insurance/risk‑management industry is a plus.
• Proven success developing and executing marketing campaigns and strategic recruitment initiatives.
• Experience managing corporate and institutional partnerships.
• Excellent analytical, communication, organizational, and interpersonal skills; ability to engage diverse audiences.
• Strategic thinking, ability to manage multiple projects simultaneously, and meet deadlines in a fast‑paced environment.
• Proficiency with CRM systems (Slate preferred), digital marketing tools, and data‑analytics platforms.
• Valid driver’s license and flexibility to work evenings, mornings, weekends, and occasional travel.

Work Environment

This job operates in a professional office environment and routinely uses standard office equipment such as personal computers and printers.

Physical Demands

Occasionally required to stand for a few hours at recruitment events, move about, sit, carry work materials, reach with hands and arms, climb stairs, and communicate. Must occasionally lift or move up to 25 lb of recruitment materials. Vision requirements include close, distance, color, peripheral, depth perception, and the ability to adjust focus.

Position Type / Expected Hours of Work

Full‑time position. Days and hours: Monday‑Thursday 8:30 a.m. – 4:30 p.m.; Friday 8:30 a.m. – 3:00 p.m. Early‑morning,