Associate Director of Marketing - IP
Ladders · San Diego, CA · 2 wk ago
On-siteMarketing$225k–$275k/yrFull-time
About the role
For our client, we are seeking a Associate Director of Marketing - IP to join the team of a leader in the Legal & Accounting space. This role will shape and execute marketing strategy for a professional services environment, with a strong focus on intellectual property and practice-level positioning. The Associate Director will partner closely with business leaders, insights, campaign, and proposal teams to translate strategy into compelling market-facing materials. The position will also oversee budget management, personalization efforts, and team leadership to support growth, alignment, and strong ROI.
Location: San Diego, CA - US based candidates only, no visa sponsorship available.
Responsibilities
- Lead the translation of marketing plans into actionable briefs for the campaign strategy team
- Consult on buyer profiles for audience segmentation with the insights team
- Direct strategic initiatives to ensure marketing materials align with market trends
- Collaborate with department leaders to align business unit priorities with enterprise strategies
- Develop practice-level personalization strategies for targeted messaging
- Oversee the marketing budget and evaluate ROI on sponsorships and expenditures
- Lead complex and high-stakes proposal narratives in partnership with other teams
- Mentor and supervise direct reports, ensuring compliance with policies and supporting professional development
Qualifications
- 8+ years of marketing or business development experience, including 4+ years in management roles, senior-level experience preferred
- Bachelor's degree required
- Experience in professional services or B2B marketing
- Proficiency in Microsoft Office suite, iManage, and other firm applications after training
- Ability to handle travel and extended hours as required
Benefits
- Elective medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Life insurance and long-term care coverage
- Backup care options for family
- Generous parental leave and fertility benefits
- 25 days of Paid Time Off (PTO) and 10 paid holidays annually
- Comprehensive benefit orientation for new employees
Pay
$225,000 – $275,000 annually