Associate Director of Marketing and Communications for Student Health & Well-Being

About the role

Towson University (TU) has earned distinction as both a top 100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University fosters a climate that is grounded in respect and supports the intellectual and personal growth of the entire university community. The Associate Director of Marketing and Communications for Student Health and Well-Being (SHAW) serves as the strategic and creative leader for marketing and communications across Campus Recreation, the Health Center, Counseling Services, and Health Promotion and Prevention Education. The position leads the development and implementation of an integrated communications strategy that strengthens SHAW's brand and storytelling, increases student awareness of and participation in programs, services, and activities that promote healthy behaviors and well-being, and advances a campus-wide culture of holistic well-being.

Organization: Student Affairs Division • Primary Location: Main Campus • Job Posting: Sep 11, 2026

Responsibilities

• Develop, execute, and evaluate an integrated, multi-channel marketing and communications strategy that promotes SHAW's four core areas (Campus Recreation, Health Center, Counseling Services, and Health Promotion & Prevention Education) while building a cohesive SHAW brand across campus.
• Serve as a strategic communications partner to SHAW leadership by developing executive presentations, strategic reports, leadership messages, crisis communications, talking points, and other organizational communications.
• Direct SHAW