Associate Director of Enrollment Content

The Associate Director of Enrollment Content is a vital member of the enrollment marketing team responsible for creating and developing communication and content strategies for prospective students and other audiences across an array of marketing mediums encompassing both print and digital products.

About Us

For over 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries. Today, our faculty, researchers and professional staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow. Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery, purpose and excellence—and help shape the future of aerospace.

Responsibilities

• Creates and oversees the creation of marketing materials, interfacing with an array of internal stakeholders on various prospective student marketing requests.
• Sources student, faculty, and alumni success stories.
• Creates written materials, including email and digital ad copy.
• Proofreads and edits materials written by others.
• Manages a team of marketing communication specialists.
• Partners and communicates with in-department and cross-department stakeholders to create and execute data-driven marketing materials to deliver highly targeted messages for various audiences at different stages of the recruitment cycle.
• Independently researches and recommends new strategies for increasing prospective student interest and engagement.
• Works with Enrollment Leadership and the Director of Enrollment Communication and Content Strategy to develop timelines and concepts, determine topics, and facilitate tracking and analytics mechanisms and documentation to ensure the team is producing quality content that meets the needs of stakeholders and drives desired actions from the various audiences.
• Supervises and co-creates content for emails, newsletters, stories, printed materials, landing pages, and advertising by assigning tasks to team members or completing them independently, ensuring projects meet deadlines.
• Writes creative content, collects assets like statistics, photos, and videos, and researches competitive content for benchmarking.
• Makes recommendations for refining the university’s marketing communications and content and implements approved changes.
• Streamlines concept creation tasks and content development processes.
• Provides consistent and timely feedback and edits to copywriters, ensuring consistency in the university’s written marketing communications.
• Interfaces with the Creative, Multimedia, and Digital Communication teams.
• Performs other duties as assigned.

Requirements

• A bachelor's degree in Marketing, Communications, or a similar field is required; a master's degree is preferred.
• A minimum of 1-3 years of relevant work experience with a predominant focus on marketing communications is required.
• Demonstrated skill in writing and editing content with an eye for detail.
• Experience in various marketing mediums/platforms, including print, email, digital, and social media.
• Ability to make sound editorial decisions and judgment calls based on the prospective student recruitment lifecycle and university policies and goals.
• Excellent interpersonal skills and the ability to interact with administration, staff, students, and alumni.
• Creative ability and a track record as a concept innovator not limited by existing methods and procedures.
• Ability to work independently and as a self-starter who can successfully perform in a collaborative team environment.
• Highly organized, deadline-oriented, and skilled communicator.
• Professional attitude, positive spirit, and commitment to providing excellent customer service to co-workers, staff, and constituents.
• Firm grasp and understanding of principles of writing and report preparation, spelling, grammar, and punctuation.
• Self-motivated but able to seek guidance and direction as necessary.
• Strong marketing and communications technical background and expertise in Microsoft Applications.

Benefits

• Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period.
• Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.