Associate Director of Digital Experience and Web Strategy

About the role

The University of Wisconsin–Oshkosh invites applications for an Associate Director of Digital Experience and Web Strategy within the Division of Marketing. This position provides strategic and operational leadership for the university’s website and broader digital experience, including website transformation, information architecture, navigation, content strategy, and ongoing website oversight. The Associate Director will help shape a modern, accessible, user-centered digital presence that effectively serves prospective students, current students, faculty, staff, alumni, and other key audiences while advancing institutional priorities. This position requires an independent, proactive leader who can assess needs, identify opportunities, exercise sound judgment, and move initiatives forward with minimal direction. The Associate Director will guide university-wide content governance, website performance, accessibility, search optimization, analytics, and continuous improvement while developing strategies that strengthen the university’s digital presence and audience engagement. Working collaboratively with University Marketing & Communications, Information Technology, Admissions, Academic Affairs, Student Affairs, and campus content partners, this position will serve as a university resource for digital experience strategy, provide guidance and training to content contributors, and recommend solutions that improve the user experience. The Associate Director will also evaluate emerging technologies, including artificial intelligence and conversational search, and use data, industry trends, and audience insights to guide the ongoing evolution of the university’s digital environment.

Hybrid remote work may be available after the successful completion of an initial probationary period. Please note that the remote work policy is subject to change at the discretion of the school or university.

Responsibilities

• Develops relationships, brand strategies, and marketing plans for communicating institutional information
• Develops marketing programs and campaigns that align with strategic marketing objectives of an institution, unit, and/or program
• Directs marketing projects, including the design and production of internal and external publications
• Serves as an institutional representative at various events and conferences, presenting information about the institution's programs and services
• Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
• Contributes to budget development and forecasting, and approves resource allocations within budget parameters

Requirements

• Bachelor's degree in web development, digital marketing, information technology, communications, or a related field
• Ability to work independently, manage competing priorities, and provide proactive strategic recommendations
• Demonstrated experience leading or managing complex, content-rich websites, website development projects, and multi-site administration
• Experience with content management systems, website architecture, digital publishing workflows, enterprise content strategy, and distributed CMS governance
• Working knowledge of digital technologies and analytics tools such as: HTML, CSS, JavaScript, WordPress, WordPress Divi Builder, modern web technologies, Google Analytics 4, Google Search Console, or comparable platforms
• Knowledge of SEO, AEO and website accessibility standards
• Strong project leadership, problem-solving, communication, and stakeholder management skills, including the demonstrated ability to lead cross-functional initiatives and collaborate across departments
• Demonstrated ability to translate institutional and marketing objectives into practical, measurable digital solutions

Qualifications

• Experience leading a major website redesign, migration, or digital transformation initiative
• Experience working in higher education or another complex, decentralized organization
• Knowledge of AI-enabled digital experiences, AEO, personalization, and marketing automation
• Experience with conversion optimization, usability testing, and digital experimentation
• Familiarity with CRM integrations, APIs, analytics dashboards, and digital marketing platforms
• Demonstrated success using analytics to recommend and implement measurable improvements
• Experience managing external vendors, technical partners, or digital development resources

Benefits

• Health plans, currently starting at $45 per month
• 176 hours of vacation per year (prorated for start date)
• 36 hours of personal holiday, and 9 legal holidays (prorated for start date)
• 176 hours of sick leave for first 18 months; after this period, employees can earn up to 96 hours per fiscal year (accumulates without limit and does not expire)
• Paid parental leave after six months of continuous employment
• Wisconsin Retirement System (pension) with 7.2% employer contribution for 2026

All employment benefits are subject to change. A full list of current benefits and eligibility requirements can be found on the university website.

Pay

Starting at $65,000 and commensurate with experience.