Associate Director of Communications

Location: NYC metropolitan areaReports to: Director of CommunicationsSalary: $80,000/annual Transportation Alternatives (TA), New York City's advocate for walking, biking, and public transit, is seeking an Associate Director of Communications to be a member of our Communications team. This position reports to the Director of Communications and will put TA’s broad array of internal and external communications and PR tools to work, advancing our campaigns, strengthening our organization and building our movement. Your charge will be to work with our staff and partners to build and undertake communications strategies that promote biking, walking and public transit, and win safe streets and more public space. Responsibilities include: Digital media (50%)Lead and coordinate entire digital media presence, including Twitter, Facebook, LinkedIn, TikTok, Threads, Bluesky, and Instagram, in addition to finding opportunities on emerging social platformsScript, film, and produce videos that advance TA’s organizational goalsDay-to-day management of website, including publishing reports, press releases, events, and building other pages as neededWorking with Digital Communications Manager on day-to-day management of social media channels, ensuring TA and partner content is shared and distributedBuild out interactive web projects in support of TA priorities and campaigns, in coordination with external partners and the research and policy teamDesign content for social and web projectsManage and approve final outgoing email communicationsOversee and sign off on TA newsletter designs Communications Support (35%)Working with Communications Director and other staff to develop compelling narratives that help advance TA’s workCollaborating with the Development team to ensure communications and marketing are alignedMaintaining TA’s Squarespace site and other digital propertiesEditing, proofreading, and contributing to TA’s email communications, petitions, research reports, print collateral and other materialsIdentify compelling trends and opportunities to inform new/revised marketing strategy Press (15%)Working with partner offices and stakeholders to collect quotes and craft/hone messagingFielding and directing media inquiries, coordinating print and broadcast interviews with other TA staffSupport the communications director in developing, pitching, and placing media stories to support TA’s advocacy goals, which includes writing and issuing press releases, statements, op-eds, and talking pointsManaging, building and maintaining relationships with media contactsRepresenting TA by speaking knowledgeably and on-the-record with reporters, including on-camera interviewsLead staff point person on media advisoriesLead staff member drafting quotes for external releasesMedia-training colleagues and partners, working with others to write and place op-eds Frequent evening and weekend engagements, and, given the 24-hour news cycle, late nights and early mornings will be a regular part of this position. Transportation Alternatives’ office is a fast-paced and collaborative work environment. Candidates must have: At least four years’ experience working in public relations, government, journalism or in a communications capacity for an elected or political official, advocacy organization or public relations or media outletKnowledge of New York City’s neighborhoods and political landscapeAbility to quickly distill complex positions into sound bite-ready talking pointsExtensive knowledge of and experience in using social media as a listening and advocacy toolRock-solid writing, proofreading and copyediting skillsComfort under pressure, with tight deadlines and working in a highly participatory environmentWillingness and ability to work outside of normal business hours as a press-facing job often demandsCommitment to reducing car use in New York City, and increasing walking, transit and bicyclingCommitment to social justice and antiracism; nuanced understanding of the ways in which our advocacy issues intersect with race and equity To apply:Please send a resume and a cover letter to job_applications@transalt.org with “Associate Director of Communications” in the subject line. This position is included in the bargaining unit of TA employees represented by the Technical, Office and Professional Union, T.O.P. Local 2110 UAW. Transportation Alternatives is committed to workplace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of race, ethnicity, age, religion, gender, gender identity, marital status, sexual orientation, disability, veteran status, political orientation or any other characteristic protected by federal state or local law. We value having diverse staff in gender, ethnicity, background and modal preference. BIPOC and LGBTQIA+ candidates are strongly encouraged to apply.