Associate Director, Next Generation Philanthropy

Position Summary

The Associate Director, Next Generation Philanthropy provides strategic leadership for University Annual Giving and Stewardship's student and recent undergraduate philanthropy efforts, focusing on the alumni journey from matriculation through the fifth-year reunion.

Responsibilities

• Develop a comprehensive NextGen and young alumni engagement strategy, with a focus on the transition from student philanthropy to sustained engagement through the fifth-year reunion.

• Implement the created strategy with the Assistant Director, Next Generation Philanthropy. Establish annual goals, KPIs, and success measures for student and young alumni philanthropy, including participation, retention, and stewardship outcomes.

• Collaborate with colleagues in the Office of Engagement, including Lifetime Learning and the UVA Clubs Global Network, to create and expand engagement offerings for the NextGen audience.

• Serve as the primary strategic partner to schools, units, and cross-Grounds stakeholders engaging students and young alumni, aligning efforts with central Annual Giving priorities.

• Design strategic frameworks for major NextGen initiatives and campaigns, clarifying objectives, target audiences, positioning, and criteria for success.

• Use performance data and constituent insights to refine strategy, adjust priorities, and inform future program direction.

• Supervise the Assistant Director, Next Generation Philanthropy, providing strategic oversight, feedback, and approval for campaigns, messaging, timelines, and project summaries.

• Supervise student interns, including roles supporting social media, peer education, and student outreach.

• Create clear decision-making frameworks and workflows that empower execution while maintaining alignment with strategic priorities and quality standards.

• Lead the strategy, planning, and execution of direct marketing solicitation efforts for students and young alumni, including email, text, paid and organic social media, and digital giving platforms.

• Personally oversee and, when appropriate, execute high-impact solicitations within direct marketing channels, particularly for complex or high-visibility initiatives.

• Review and approve messaging, creative concepts, and deployment plans developed in collaboration with the Assistant Director and UAG&S Direct Marketing partners.

• Monitor solicitation performance and donor response, using results to optimize future outreach and improve retention.

• Coordinate major NextGen initiatives and events by working with marketing, event experience, stewardship, and on-Grounds partners, especially for Hoos Grateful, GradFest, and complex digital fundraising campaigns.

• Manage the project execution of complex digital fundraising campaigns, including timeline coordination, role assignment, risk management, and issue resolution.

• Partner with Donor Experience Officers, Donor Relations, and Advancement colleagues to design stewardship and frontline fundraising experiences that reinforce NextGen donor impact, gratitude, and continuity of giving.

• Evaluate campaign, stewardship, and frontline outcomes, documenting lessons learned and recommending adjustments for future initiatives.

Required Qualifications

• Bachelor's degree.
• Live within a reasonable driving distance of Charlottesville.
• Two years of experience in fundraising, alumni engagement, marketing, student affairs, or a related field.
• Excellent interpersonal / communication skills and the ability to collaborate with diverse stakeholders.
• Demonstrated ability to develop strategy, manage people, and guide complex projects to completion.
• Strong analytical, organizational, and communication skills.
• Ability to balance high-level planning with selective, hands-on execution when needed.

Preferred Qualifications

• Five years of progressive experience in higher education fundraising, alumni engagement, marketing, student affairs, and young alumni or student philanthropy programs.
• Demonstrated success in 1:1 donor outreach, stewardship, or solicitation strategy.
• Familiarity with advancement CRM systems and digital engagement tools (e.g., Salesforce, GiveCampus, EverTrue).
• Experience supervising professional staff and student employees.

Physical Demands

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

Salary Range

The hiring range is $71K - $77K / year, commensurate with education and experience.

Position Type & Work Location

This is an exempt-level, benefited position. Learn more about UVA benefits. This is a restricted position, which is dependent on funding and is contingent upon funding availability. UVA External Relations offers a flexible and hybrid workplace. All team members must have access to and maintain a secure home office environment with high-speed internet service and be able to work collaboratively with others using a variety of technologies and tools. This hybrid position can be worked remotely, although frequent in-person work in our office building, on UVA Grounds, or at event venues is required. The ideal candidate will live within a reasonable driving distance of Charlottesville, Virginia.

About UVA And The Community

To learn more about UVA and in the Charlottesville area, visit UVA Life and Embark CVA.

Contact For Additional Information

Please contact Sandi Hall, Senior Associate Director for Staff Success, at eym5wh@virginia.edu, for questions about the position. For questions about the application process, please contact Jon Freeman, HR Recruitment Specialist, at jf2sw@virginia.edu.