Associate Director, New Stream - Sell Side
Responsibilities
- Monetization & Strategy Support
- Translate RMN capabilities, audiences, inventory, and measurement solutions into sellable packages, sponsorship opportunities, and advertiser-facing product narratives
- Contribute to go-to-market materials, advertiser-facing narratives, pitch support, sell sheets, playbooks, and business cases
- Analyze campaign performance, inventory utilization, advertiser demand, and operational inputs to identify opportunities for revenue growth and improved yield
- Support strategic roadmap development by translating client priorities, advertiser needs, media performance, and operational realities into actionable recommendations
- Surface advertiser needs, sales feedback, campaign learnings, and operational constraints to inform product roadmap priorities, new media opportunities, and scalable monetization solutions
- Media Planning, Activation & Execution Excellence
- Serve as the day-to-day planning and execution quality lead, establishing QA processes, documentation standards, approval checkpoints, and troubleshooting workflows across campaign planning, setup, pacing, delivery, and optimization
- Lead development of strategic media plans based on client goals, advertiser objectives, inventory availability, historical performance, audience opportunities, and retail media best practices
- Ensure accuracy and consistency across media plans, insertion orders, specs, billing documents, campaign setup requirements, and supporting materials
- Oversee campaign workflow from planning through launch, optimization, reporting, and post-campaign recommendations
- Partner with Analytics teams to monitor pacing, delivery, performance, and post-campaign reporting; translating results into optimization recommendations, renewal opportunities, and future planning guidance
- Use campaign performance, advertiser feedback, and operational learnings to inform packaging, pricing, media mix, and go-to-market recommendations
- Identify process gaps and planning roadblocks, developing SOPs and ways of working that improve speed, accuracy, consistency, and scalability
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred
- 6+ years of experience in retail media, commerce media, digital media planning, activation, monetization, or campaign management
- Proficiency with ad serving, SSP, DSP, and social platforms such as GAM, DV360, The Trade Desk, Yahoo DSP, and Meta required
- Experience working within OMS platforms (Placement.IO, Operative) and workflow management systems (Workfront, Monday) a plus
- Comfortable operating in a fast-paced, evolving environment with changing workflows, priorities, and growth opportunities
- Strong understanding of campaign operations, including planning inputs, IOs, specs, trafficking requirements, QA, pacing, optimization, and reporting
- Proven ability to manage cross-functional workflows across sales, planning, activation, analytics, product, finance, and client stakeholders
- High attention to detail and strong project management discipline, with ability to manage multiple campaigns, priorities, and stakeholders simultaneously
Additional Information
Annual salary range: $90,000 - $120,000
Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401(k), Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.
To begin the application process, please click on the "Apply" button at the top of this job posting.
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