Associate Director, Media Planning (Brand & Performance, Luxury Focus
Digitas North America · New York, NY · 1 mo ago
HybridMarketing$97k/yrFull-time
About the role
Right now, we’re looking for an ace Associate Media Director – someone who can take the reins for the Media department, own key accounts and develop strong bonds with clients and internal teams alike. You’ll play an instrumental, game-shaping role in developing strategic media and implementing a wide variety of innovative tactics to grow our clients’ business.
Responsibilities
- Oversee development of program strategies and analysis for clients, collaborating closely with Account, Creative and Measurement teams to ensure that work is strategically aligned and on brief
- Guide and manage relationships between Media teams, account directors and clients to consistently deliver high-quality, inspiring work and grow our business
- Provide thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent
- Manage revenue and program budgets to ensure necessary and optimal resourcing
- Play a key role in spotting issues with core client teams and in developing new client relationships
- Maintain and improve the success of publisher relationships
Qualifications
- A four-year college education and seven to nine years of media planning experience – including at least two years of digital/interactive experience and two years of media supervisory experience within an agency
- Experience managing both branding and performance media initiatives, with luxury category experience preferred
- An exceptional grasp on media planning, negotiation, and performance analysis and an impressive understanding of the digital environment
- Stellar communication skills: articulate, poised, straightforward, thoughtful and kind
- Strong project management and performance management skills – clear when delegating and providing feedback
- Willingness to travel as needed
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
- Medical coverage, dental, vision, disability, 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
Pay
USD $97,375.00 – USD $155,961.00 annually. The Company reserves the right to modify this pay range at any time.