Jobs · Marketing · New York

Associate Director, Media Planning (Brand & Performance, Luxury Focus

Digitas North America · New York, NY · 1 mo ago
HybridMarketing$97k/yrFull-time

About the role

Right now, we’re looking for an ace Associate Media Director – someone who can take the reins for the Media department, own key accounts and develop strong bonds with clients and internal teams alike. You’ll play an instrumental, game-shaping role in developing strategic media and implementing a wide variety of innovative tactics to grow our clients’ business.

Responsibilities

  • Oversee development of program strategies and analysis for clients, collaborating closely with Account, Creative and Measurement teams to ensure that work is strategically aligned and on brief
  • Guide and manage relationships between Media teams, account directors and clients to consistently deliver high-quality, inspiring work and grow our business
  • Provide thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent
  • Manage revenue and program budgets to ensure necessary and optimal resourcing
  • Play a key role in spotting issues with core client teams and in developing new client relationships
  • Maintain and improve the success of publisher relationships

Qualifications

  • A four-year college education and seven to nine years of media planning experience – including at least two years of digital/interactive experience and two years of media supervisory experience within an agency
  • Experience managing both branding and performance media initiatives, with luxury category experience preferred
  • An exceptional grasp on media planning, negotiation, and performance analysis and an impressive understanding of the digital environment
  • Stellar communication skills: articulate, poised, straightforward, thoughtful and kind
  • Strong project management and performance management skills – clear when delegating and providing feedback
  • Willingness to travel as needed
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

  • Medical coverage, dental, vision, disability, 401K
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off

Pay

USD $97,375.00 – USD $155,961.00 annually. The Company reserves the right to modify this pay range at any time.

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