Associate Director, Media Operations

Summary

Media Operations serves as the vital operational engine for Bristol Myers Squibb’s media executions. This role is responsible for the day-to-day management, implementation, and oversight of the infrastructure required to support all HCP and DTC commercial campaigns across the portfolio.

Responsibilities

• Manage and maintain the enterprise Media Taxonomy Business Rules. Ensure consistent application, data integrity, and standardized hierarchy across all brands, including updating classifications for complex portfolios (e.g., CAR-T, Celmod) as they evolve.

• Oversee the implementation of all tracking processes and pixel operations, including Crossix deployments, Adobe Analytics (AA) API connections, High-Value site Actions (HVA) mappings, and SFMC URL tracking automation.

• Manage operational business rules within data visualization tools (e.g., DOMO) in alignment with reporting and analytics teams. Ensure media agencies adhere to strict data delivery schemas, successfully managing loopback files, APIs, and Channel Level Data at a recurring cadence.

• Serve as an operational project manager on major media initiatives, ensuring project plans and timelines are executed efficiently.

• Maintain, update, and rigorously enforce Channel Standards across all paid media channels (Display, SEM, SEO, Social, Video, POC, Print, TV, Audio, OOH, etc.) to ensure baseline quality and measurement capability.

• Manage Media Operating Models and Activation Maps to facilitate smooth intake and information transfer between BMS and agency partners. Support the operational onboarding of new media agencies, ensuring they meet BMS data and capability standards.

• Liaise with Privacy, Medical, Legal & Regulatory teams to ensure all media tracking protocols remain compliant. Act as the first line of defense in identifying operational compliance risks.

• Manage the enterprise Media SharePoint hubs, acting as the gatekeeper for access requests (BMS IDs, Claravine, Workfront). Support internal continuous education programs to ensure matrix partners understand and utilize best practices.

Qualifications

• Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and mediaplanning/buying processes.

• Proven experience managing media taxonomy, data governance models, and complex reporting requirements within a highly matrixed organization.

• Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe Analytics, DOMO).

• Detail-oriented, highly organized, and capable of managing multiple operational workflows simultaneously.

• A collaborative mindset with the ability to build relationships with cross-functional teams and hold external agencypartners accountable to strict SLAs.