Associate Director, Media Analytics (CPG)

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," ensuring human expertise drives decision-making, supported by the best processes and technology. With proprietary capabilities and Publicis Media's industry-leading resources, we create ideas that move people and drive transformative business outcomes.

About the role

The Applied Analytics team draws on advertising technology, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Associate Director is responsible for digital media measurement and analytics, using data and techniques to answer client business questions, execute deliverables, and inform media planning and buying. This role requires both strategic and tactical skills, with a strong command of traditional and digital media, problem-solving proficiency, and the ability to make complex topics relatable. The Associate Director will also manage team members and resources as needed.

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Lead discussions around KPI development and technology integrations to improve data efficiency, range, or quality, or support new media.
• Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making.
• Develop data strategies and playbooks related to next-generation targeting.
• Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges.
• Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied to business questions and key performance goals.
• Translate data effectively to inform media planning, targeting, and budget allocations, ensuring client advertising investment is optimized to drive results.
• Support media and audience analytics activities, including developing precision audience recommendations for campaigns and mining target audience data for relevant and actionable insights.
• Command expertise in media concepts, terminology, media math, and media plan execution.
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations.
• Manage, mentor, and develop direct reports.
• Drive day-to-day insights and analytics efforts while contributing to larger cross-brand learning roadmaps.
• Develop approaches to address complex research and measurement challenges.
• Lead data-centered learning initiatives on the client’s behalf to inform optimizations and impact future plans.
• Execute measurement focused on ad/media effectiveness to drive campaign performance.
• Lead and support analytics activities such as modeling and statistical analysis.
• Manage digital campaign data for analysis, insights, and reporting.
• Proactively educate internal and external clients on research, tools, and approaches.
• Answer client questions and create client-ready presentations for meetings.
• Communicate opportunities, learnings, and recommendations with authority and credibility.
• Craft POVs for internal and external knowledge sharing.
• Evaluate new and current data partners and identify new approaches to ensure cutting-edge research.

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
• 5+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight.
• 2+ years of people management experience.
• A strong history of managing individuals, leading teams, and client management.
• Excellent project management, organizational, and communication skills.
• Strong grounding in traditional and digital media advertising effectiveness.
• Familiarity with syndicated and customer data environments.
• Advanced knowledge of the measurement vendor marketplace and ability to evaluate new capabilities.
• Experience with statistical software packages (SAS, R, Python) a plus.
• Proficiency in Microsoft Office Suite with advanced understanding of Excel.
• Experience with visualization tools such as Tableau, GoodData, or Datorama is a plus.
• Familiarity with relational database concepts.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

Pay

Compensation Range: USD $112,290.00 - USD $161,280.00/Annually. Compensation will be determined based on skills, qualifications, and experience, along with the requirements of the position.