Associate Director, Media Analytics

Company Description Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse. Overview The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach. Overview The Associate Director, Media Analytics plays a critical role in shaping how data informs media strategy and client decision-making. This position is responsible for elevating our client-facing analytics capabilities through compelling data storytelling, advanced measurement frameworks, and actionable insights that drive business outcomes. You will lead the development of integrated measurement strategies across multi-channel campaigns, ensuring that analytics not only report performance but also guide optimization and innovation. This role requires a unique blend of strategic thinking and hands-on execution - someone who can unpack complex problems, structure solutions, and communicate them clearly to both technical and non-technical audiences. The ideal candidate thrives in a collaborative environment, influencing senior stakeholders and partnering across internal teams such as Strategy, Activation, Programmatic, and Data Architecture. You will also work closely with external vendors and data partners to maximize opportunities for clients, leveraging advanced modeling, experimentation, and cutting-edge technology to deliver measurable impact. Responsibilities Serve as the in-house expert on audience data (1P and 3P) and data-driven media activationAdvise on how data can drive business outcomes and improve ROIDesign and implement measurement frameworks, learning agendas, and experimentation plansStreamline cross-channel reporting processes for efficiency and scalabilityConnect diagnostic analytics to business objectives for actionable outcomesTranslate insights into strategic recommendations aligned with client objectivesDevelop compelling narratives to influence senior stakeholders and decision-makersLead client relationships, ensuring satisfaction and identifying organic growth opportunitiesPartner with internal teams (Programmatic, Investment, Data Architecture) to support campaign activation and advanced data use casesCollaborate with vendors and data partners to maximize client data opportunitiesAuthor and edit media documents (POVs, RFPs, plans, agreements, client memos)Stay current on industry trends and evangelize best practices internally and externallyLead experimentation frameworks and ensure alignment with business KPIsUnderstand platform/data technologies and explain technical concepts in simple termsQuickly adapt to new ad measurement and technology platforms and train team members effectively Qualifications Vertical experience & knowledge of QSR and/or Retail/Consumer Goods5+ years in media analytics, client management, and strategic planningProven ability to turn analytics into business recommendationsExpertise in A/B testing, measurement frameworks, and experimentation designStrong communication and storytelling skills for technical and non-technical audiencesIn-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, ad servers, DSPs, identity resolution, and dynamic creative optimizationExperience with cross-channel media planning, execution, and measurement processesFamiliarity with automation tools and process optimization techniquesHands-on experience translating complex concepts for both technical and non-technical stakeholdersStrong project management skills and ability to manage multiple clients or brandsDemonstrated ability to quickly adapt to new ad measurement and technology platforms and train team members effectivelyEmbody a can-do attitude, and a “figureoutability” mindsetDay 1 readiness Additional Qualifications (Nice To Have) Start-up experience (or commensurate entrepreneurial experience) strongly preferredDeep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred.Previous agency-side experienceExperience working with marketing mix modeling (MMM), attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), IRI, Circana, (m)PHASIZE, etc.Familiarity with:Web analytics platforms (Adobe Analytics, Google Analytics, etc.)Surveys (Lucid, Millward Brown, Nielsen, etc.)Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.) Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $112,290.00 - USD $161,280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/14/2026.