Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead
About the role
The US Pediatric Vaccines team is seeking a strategic and results-oriented marketer to serve as Brand Strategy Lead for key brands. This individual will be responsible for developing and executing brand strategies that drive business performance, customer engagement, and long-term portfolio growth. The role requires strong cross-functional leadership and collaboration across Commercial, Sales, Medical, Market Research, Finance, Operations, and Global teams. The successful candidate will leverage customer insights, analytics, and market dynamics to inform strategic decisions and deliver impactful commercial initiatives.
Responsibilities
- Lead development and execution of brand and portfolio strategies.
- Translate customer, market, and business insights into actionable growth plans.
- Drive annual business planning, forecasting, and performance management.
- Lead integrated marketing and customer engagement initiatives.
- Partner with cross-functional stakeholders to deliver key business objectives.
- Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
- Develop recommendations and presentations for senior leadership.
- Manage agency partners, budgets, and strategic projects to ensure execution excellence.
Requirements
- Bachelor's degree
- 5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields
- Demonstrated success developing and executing brand strategies
- Strong analytical, strategic, and problem-solving skills
- Proven ability to influence and lead cross-functional teams
- Excellent communication and presentation skills
Qualifications
- MBA or advanced degree
- Prior experience in vaccines
- Understanding of US commercial and regulatory requirements
Skills
- Adaptability
- Brand Management
- Content Creation
- Creativity
- Cross-Functional Leadership
- Customer Insights
- Digital Consumer Engagement
- Digital Marketing
- Market Research
- Market Segmentation
- Omnichannel Marketing
- Product Launches
- Product Management
- Strategic Planning
- Strategic Thinking
Pay
Salary range for the primary location (USA – Pennsylvania – North Wales/Upper Gwynedd): $142,400.00 – $224,100.00 per year. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. Additional locations may have different compensation guidelines.
Benefits
- Medical, dental, and vision healthcare insurance (employee and family)
- Other insurance