Associate Director, Marketing Technology

Responsibilities

• Define and execute a global martech roadmap that aligns with firmwide business goals, marketing strategy, and client engagement priorities.
• Lead platform evaluation, selection, and implementation—from initial recommendation through ongoing optimization and governance.
• Oversee all marketing systems (CRM, CMS, marketing automation, analytics, email, social, digital asset management) to ensure integration, reliability, and data integrity.
• Partner with IT and digital teams to connect martech platforms with firmwide systems (e.g., CRM, Foundation, Finance, HR, CMS).
• Champion the firm’s innovation agenda, introducing AI-powered and data-driven solutions that enhance marketing productivity and client experience.
• Collaborate with executive stakeholders to operationalize new technologies through structured pilot programs and change-management plans.
• Activate multi-channel marketing campaigns through automation, personalization, and advanced segmentation.
• Drive adoption of marketing automation tools to improve efficiency and consistency across regions and practices.
• Ensure all campaign activity aligns with brand standards, data compliance, and firmwide business priorities.
• Oversee complex, multi-stakeholder martech initiatives from concept through delivery, managing scope, timelines, budgets, and outcomes.
• Establish repeatable workflows, governance frameworks, and KPI dashboards to monitor adoption, efficiency, and ROI.
• Institutionalize best practices for project intake, prioritization, and cross-functional resource allocation.
• Implement structured project management methodologies (e.g., Agile, Waterfall, or hybrid) suited to the firm’s operating model.
• Coordinate with IT, vendors, and business sponsors to ensure successful delivery, risk mitigation, and stakeholder satisfaction.
• Establish frameworks for performance tracking, reporting, and visualization leveraging Power BI, Tableau, GA4, or similar tools.
• Define and implement measurement programs to demonstrate ROI and guide continuous optimization across the Client Experience & Communications organization.
• Lead data-driven decision-making across team and executive stakeholders, demonstrating and cultivating best practices at all levels.
• Establish and govern adherence to data quality, privacy, and compliance standards.
• Ensure all martech operations meet global data protection laws (GDPR, CCPA) and firm risk management protocols.
• Identify and evaluate emerging tools—including AI-assisted marketing, predictive analytics, personalization engines, and client intelligence platforms—to enhance efficiency and engagement.
• Develop, pilot, and scale AI use cases for Client Experience & Communications team.
• Stay ahead of evolving technologies and trends to maintain a modern digital ecosystem.
• Evaluate, negotiate, and manage relationships with martech and analytics vendors, agencies, and technology partners.
• Lead RFP processes for new and enhanced platforms, ensuring value, innovation, and alignment with firm goals.
• Manage budgets and operational processes for global martech initiatives.
• Build scalable global martech team, mentoring specialists and fostering a culture of innovation, accountability, and continuous improvement promoting growth and retention.
• Partner closely with business development, digital, and IT teams to design and deliver end-to-end campaign creation, management, and measurement.
• Communicate effectively with senior partners and executives, translating technical concepts into business outcomes.

Qualifications

• MarTech Architecture Expertise – Deep knowledge of CRM (InterAction), CMS (WordPress), and marketing automation platforms (Vuture, Marketo, HubSpot, Pardot, Salesforce Marketing, or similar).
• Data Quality, Integration & Analytics – Skilled at establishing and maintaining data quality; experienced with APIs, data ecosystems, and analytics tools (Power BI, Tableau, GA4).
• Governance & Compliance – Strong understanding of global data privacy, security, and compliance standards (GDPR, CCPA).
• Vendor & Budget Management – Proven ability to evaluate, negotiate, and manage vendors, RFPs, and technology budgets.
• Project & Change Management – Track record of leading complex implementations and driving adoption across partnership-based organizations.
• Cross-Functional Collaboration – Adept at partnering with IT, communications, and business partners to align technology and business goals.
• Leadership & Team Development – Demonstrated ability to recruit, mentor, and manage high-performing technical teams across regions.
• Innovation Mindset – Forward-looking leader with awareness of emerging tools (AI, predictive analytics, personalization engines) and their practical application in professional services.
• Global & Cultural Awareness – Experience managing technology operations across multiple regions, languages, and markets.

Experience

• 15+ years leading marketing technology or digital transformation in a global, B2B, or professional services environment.