Associate Director, Marketing

Duties And Responsibilities

• Deliver against company priorities by executing integrated marketing plans that achieve KPIs and exceed revenue, profit, and volume targets across the hematology and oncology portfolios.
• Develop and execute comprehensive, insight-driven marketing strategies aligned to business objectives and market dynamics.
• Lead brand positioning, messaging, and differentiation to strengthen market presence across HCP, patient, and caregiver audiences.
• Omnichannel Campaign Execution
• Oversee development and deployment of compliant, high-impact marketing initiatives across channels, including digital, print, field materials, advisory boards, and patient and professional conferences.
• Team Leadership & Development
• Lead and develop a high-performing marketing team.
• Establish clear goals, foster accountability, and build capabilities that enable both individual and organizational success.
• Product Launch & Lifecycle Management
• Direct end-to-end launch planning and execution for new products and indications.
• Optimize lifecycle strategies to maximize brand performance and long-term value across the portfolios.
• Market Insights & Analytics
• Leverage market research, competitive intelligence, and customer insights to inform strategy, refine positioning, and identify growth opportunities.
• Monitor industry, regulatory, and access trends impacting both therapeutic areas.
• Cross-Functional & External Collaboration
• Partner closely with Medical Affairs, Sales, Market Access, Trade, and Commercial Operations to ensure aligned execution.
• Engage with external stakeholders, including KOLs, advocacy groups, and strategic partners.
• Support global alignment and contribute to business development initiatives.
• Financial Stewardship
• Own marketing budget planning and oversight, ensuring disciplined investment and strong ROI.
• Allocate resources effectively to maximize impact and support strategic priorities.
• Compliance & Governance
• Ensure all marketing activities meet regulatory, legal, and compliance standards, including FDA and industry guidelines.
• Partner with Regulatory and Medical to uphold scientific integrity and appropriate promotion.

Qualifications

• Bachelor’s degree required; MBA preferred
• 10+ years of commercial experience in the pharma/biotech industry
• 5+ years in specialty markets (hematology and/or oncology preferred)
• 5+ years in marketing/brand leadership roles
• Proven success in product launches and lifecycle management
• Field sales or customer-facing experience preferred
• Strong analytical and insight-driven decision-making skills
• Experience managing budgets, forecasting, and delivering measurable ROI
• Strong understanding of FDA/regulatory requirements
• Proven ability to build, develop, and retain high-performing teams
• Effective communicator with executive presence