Associate Director, Marketing Systems

About the role

The Associate Director, Marketing Systems at MBI is responsible for owning and supporting the systems that power print marketing operations, including customer selection, campaign execution, and tracking of marketing spend and performance. This is a hands-on role that involves providing direction and problem-solving support to a small team of programmers, responding to user questions, investigating data and system issues, communicating clearly with both technical and non-technical users, and maintaining clear documentation of how systems work.

Responsibilities

• Own day-to-day operation of systems supporting marketing campaigns and advertising spend tracking
• Provide direction and problem-solving support to a small team of programmers supporting related systems (e.g., NetSuite and integrations)
• Respond to and resolve user questions, issues, and requests
• Investigate data and system issues, identify root causes, and implement solutions
• Distinguish between user misunderstanding, data issues, and system problems
• Communicate clearly with both technical and non-technical users
• Enforce processes and timelines while remaining flexible when business needs require
• Monitor key processes (mailings, data feeds, reporting outputs) to ensure reliability
• Ensure data and outputs used for marketing and financial decisions are accurate and trustworthy
• Maintain clear, business-friendly documentation of how systems work
• Partner with internal teams and external resources when escalation is needed
• Support evaluation of potential future system improvements or platform changes

Requirements

Strong understanding of how data flows through business systems
Working knowledge of SQL (ability to read and write queries)
Experience troubleshooting data-driven systems and getting to root causes
Comfort working in legacy or highly customized environments
Strong communication skills with the ability to explain complex topics simply
High level of ownership, follow-through, and reliability
Calm, practical approach to problem-solving under pressure
Experience leading or mentoring technical team members

Qualifications

Nice to have:

• Experience supporting marketing or direct-to-consumer business operations
• Familiarity with segmentation, campaign timing, and list accuracy concepts
• Experience with systems that track marketing spend and performance
• Exposure to system evaluations, upgrades, or platform transitions
• Habit of documenting processes in clear, plain language

Skills

Experience supporting marketing or direct-to-consumer business operations
Familiarity with segmentation, campaign timing, and list accuracy concepts
Experience with systems that track marketing spend and performance
Exposure to system evaluations, upgrades, or platform transitions

Benefits

Competitive salary and benefits package including 401K, profit sharing, and year-end bonus potential

Pay

TBD

Schedule

TBD