Associate Director, Marketing KOL Engagement
Madrigal Pharmaceuticals · Conshohocken, PA · 2 wk ago
Marketing$182k–$222k/yrFull-time
Key Responsibilities
- Drive the strategy and execution of HCP engagement and peer-to-peer education initiatives aligned with brand priorities and commercial objectives
- Lead speaker bureau strategy and operations, including speaker engagement, training, program execution, content collaboration, compliance, and performance analytics
- Support regional and local congress engagement initiatives, including product theaters, KOL engagement opportunities, and field-facing educational programs
- Develop and execute advisory board strategies to generate actionable customer insights and inform brand strategy
- Partner closely with the Thought Leader Liaison (TLL) team to translate field insights into meaningful commercial opportunities
- Collaborate cross-functionally with HCP Marketing, Sales, Medical Affairs, Regulatory, Legal, Compliance, PRC/MLR, Analytics, and Market Research teams to ensure aligned and compliant execution
- Manage agency partners, budgets, timelines, and operational execution with a focus on excellence, agility, and impact
- Leverage analytics and customer insights to continuously optimize engagement strategies and program performance
Required & Desired Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred
- 8-10 years of biopharmaceutical commercial and/or marketing experience
- Proven experience leading speaker bureau programs, peer-to-peer education initiatives, advisory boards, and KOL engagement strategies
- Experience supporting specialty product launches within dynamic commercial environments; Subpart H launch experience preferred
- Strong understanding of pharmaceutical promotional regulations and experience operating successfully within regulated environments
- Exceptional strategic thinking, project leadership, communication, and stakeholder management skills
- Demonstrated ability to translate clinical data and customer insights into compelling educational initiatives
- Experience in liver disease, hepatology, gastroenterology, endocrinology, or related specialty markets preferred
- Thrives in fast-paced, entrepreneurial environments with a strong sense of ownership and accountability
- Domestic travel up to 35%, including occasional weekends
- Hybrid role based in Conshohocken, PA or Waltham, MA (3 days onsite weekly)
Pay
A good faith estimate of the current pay scale for this position, applicable to all candidates, is $182,000 to $222,000 per year.
Schedule
Full-time employees are eligible for base salary, bonus, equity, and a comprehensive benefits suite. Base salary is determined by several factors including the candidate’s qualifications, skills, education, experience, business needs and market demands.