Associate Director, Marketing - Biologics

Job Summary

Sun Pharmaceuticals is committed to building a world-class commercial organization of passionate, ethical, and credible leaders who are driven to win the right way and create meaningful value for patients, providers, and customers. This position reports to the Senior Director, Marketing – Medical Dermatology and the work location is Princeton, NJ (3 days in the office per week).

Responsibilities

• Strategic Leadership & Brand Ownership
• Co-own and shape the long-range brand strategy, ensuring alignment with corporate priorities and evolving market dynamics
• Lead development of annual brand plans, financial forecasts, and strategic imperatives, with accountability for performance across indications
• Drive enterprise-level strategic decision-making by synthesizing market insights, competitive intelligence, and customer needs
• Serve as a key strategic partner to senior leadership, influencing brand direction and investment prioritization
• Launch Excellence & Market Expansion
• Lead end-to-end launch strategy and execution for Psoriatic Arthritis (PsA), ensuring best-in-class readiness across all customer touchpoints
• Define and drive market expansion strategies within rheumatology and adjacent inflammatory disease areas
• Establish clear value propositions and positioning to differentiate in highly competitive biologics markets
• Customer & Market Strategy
• Engineer integrated customer engagement strategies across HCPs, patients, and key stakeholders
• Translate emerging clinical data and insights into compelling, differentiated messaging platforms
• Oversee KOL engagement strategy to shape perception, advocacy, and scientific leadership
• Anticipate and respond to payer, access, and policy dynamics influencing market adoption
• Lifecycle Management & Innovation
• Lead lifecycle strategy and portfolio optimization, identifying new growth opportunities and mitigating competitive threats
• Champion innovation in Omni channel marketing, leveraging digital, data, and personalization to enhance engagement
• Identify and scale new commercial capabilities that improve effectiveness and ROI
• Cross-Functional Leadership
• Act as a central integrator across Sales, Medical Affairs, Market Access, Analytics, Finance, and Regulatory, driving alignment and accountability
• Lead cross-functional teams to translate strategy into execution, ensuring clarity, prioritization, and results
• Influence without authority in a complex matrix to deliver against brand objectives
• Executional Excellence & Governance
• Provide oversight of integrated marketing campaigns, ensuring consistency, quality, and strategic alignment
• Establish and monitor KPIs and performance metrics, optimizing investments based on data-driven insights
• Lead agency strategy and performance management, ensuring strong partnerships and innovative output
• Ensure all activities adhere to MLR and compliance standards

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred
• 7+ years of progressive pharmaceutical/biotech commercial experience, with increasing strategic responsibility
• Demonstrated experience in US biologics marketing within dermatology, immunology, or rheumatology required
• Proven track record of leading key brand initiatives, including product launches and lifecycle strategy
• Strong experience developing and executing integrated HCP and patient marketing strategies
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders
• Advanced experience in market analytics, forecasting, and financial management
• Deep understanding of specialty market dynamics, including access, reimbursement, and payer landscape
• Experience managing complex agency ecosystems and multimillion-dollar budgets