Associate Director, Marketing

About the role

Serves as part of the Brand Marketing team supporting development and awareness activities including corporate partnerships, volunteer engagement and brand management.

Supports the marketing strategy, planning and execution of key initiatives by working across the Concern and Awareness pillar and with business partners throughout the Association to develop and support strategic marketing and communications plans.

Develops, collaborates and project manages marketing plans across the Concern and Awareness pillar to support strategic marketing and communications priority activities including campaign planning, messaging, marketing collateral development, tactical execution and capturing success metrics.

Makes data-driven marketing decisions that increase engagement, awareness and fundraising for priority activities.

Directs and coordinates the creation of content for marketing materials.

Upholds the organizational commitment to diversity, equity, and inclusion.

Qualifications

• Bachelor’s degree in marketing, Advertising or a related field preferred or equivalent experience.
• 5-8 years of relevant experience.

Knowledge, Skills And Abilities

• Collaborative, strategic marketing project manager who works successfully across divisions and functions.
• Manages marketing plans and ensures all contributors stay on task and adhere to timelines.
• Experience developing omni channel campaigns that drive awareness, engagement and fundraising.
• Identifies opportunities to advance audience reach and mission goals.
• Able to provide content solutions that meet business partners’ strategic objectives while maintaining marketing best practices.
• Strong communication and collaboration skills; build ongoing relationships with business partners to better understand their communication goals and needs.
• Strategic thinker, able to problem-solve and manage conflicting feedback and opinions.
• Identifies the need to meet one-on-one and in groups with colleagues to brainstorm; gathers information; presents ideas; follows through on specific assignments without prompts.
• Models and implements the Association brand, ensuring quality and consistency across all marketing activities.
• Understands and seeks out industry best practices in brand management, content creation and project management; proactively provides thoughtful, strategic guidance on marketing planning, content and design, as well as the optimal channels to achieve progress and success.

Pay

The Alzheimer's Association’s good faith expectation for the salary range for this role is between $80,000.00 – $90,000.00

Schedule

Full Time 37.5 hours per week