Associate Director, Market Research

About The Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

At Sanofi, we chase the miracles of science to improve peoples lives. We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.

Strategic Context

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the companys history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required.

In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company. The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies.

Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC Organization Aims To

• Centralize Go-to-Market operational tasks across GBUs
• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

Main Responsibilities

• Execute all market research projects with the support of the Director / Sr. Director
• Lead market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of studies
• Manage projects within budgets, schedules and corporate policies and SOPs
• Explore innovative techniques to address business questions
• Identify insight needs and recommend approaches to address these needs
• Foster strong agency partnerships to ensure insights are based on reliable, high-quality information
• Cook up vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development
• Communicate Actionable Insights
• Develop and refine presentations to effectively communicate complex information clearly and concisely with a clear call to action
• Integrate and synthesize information from multiple sources to proactively address business needs
• Deliver strategic insights, tailored to each specific audience, which empower Commercial teams
• Show strategic business acumen when communicating insights, addressing key business questions and providing recommendations
• Effectively Collaborate and Partner Within a Matrix Environment
• Work closely with brand teams to identify and address business needs
• Develop strong strategic partnerships with the brand teams
• Collaborate across functions (i.e. forecasting, analytics, patient services) to deliver integrated insights and recommendations to commercial teams
• Demonstrate a solution-oriented and proactive approach to problem-solving
• Work with Global and local colleagues to ensure alignment and coordination across projects
• Lead and develop Sr. Manager and Manager roles where applicable

About You

• Bachelor's degree required; advanced degree (MBA, MS, MD, PhD) preferred
• Minimum of 5 years of pharmaceutical market research experience at consulting firms, market research vendor/agency companies, or pharmaceutical companies
• Candidates with an advanced degree (MBA, MS, PhD) may be considered with a minimum of 3 years of relevant market research experience in the above settings
• Strong understanding of all types of market research methodologies, with experience conducting both quantitative and qualitative market research from end-to-end, including strong quantitative analytical skills, data analysis and statistics
• Proven ability to recommend, plan and lead market research projects
• Demonstrated expertise in incorporating AI into research methodologies and processes to drive efficiency and deep insights
• Strong strategic thinking ability, with understanding of the life-sciences industry
• Excellent project management skills, with ability to balance multiple projects/priorities
• Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred
• Experience working directly within or partnering with related functions (new product planning, marketing, value & access) a plus
• Strong strategic thinking ability, with understanding of the life-sciences industry

Soft Skills

• Effectively influence in a highly matrixed environment
• Effectively and confidently communicate to various audiences, including senior leadership
• Synthesize complex ideas to simple
• Develop brand implications from market research findings, not just a summary of the data
• Strong learning agility and high degree of curiosity
• Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
• Strong work ethic and personal motivation
• Able to think strategically in an ambiguous environment and flex and pivot as the business requires