Associate Director, Market Research

Key Responsibilities

• Execute a robust market research and insight generation plan that delivers valuable insights in preparation for envudeucitinib’s launch in psoriasis; continually synthesize insights in support of building a strong brand and delivering a successful launch
• Independently drive outstanding and agile execution of market research and insight generation initiatives, ensuring the continuous generation of high-quality insights while maintaining strict adherence to company policies and guidelines
• Demonstrate full product, customer, and performance knowledge and be interactive in tactical and strategic planning sessions; clearly demonstrate impact and influence on launch strategy and brand plan
• Act as the voice of the customer to answer outstanding questions, synthesize insights and learnings for leadership, and bring an objective point of view to internal initiatives, workshops, and brainstorms
• Collaborate with cross-functional team members to align on study objectives and approaches; facilitate robust discussion of implications of insights on brand strategies and tactics
• Integrate market research with forecasting, secondary data, competitive intelligence, market access, and brand analytics to drive strategies and organizational actions that have a tangible impact on commercial performance
• Support adoption of market research best practices and development of annual market research plan / budget

Professional Experience / Qualifications

• 7+ years of direct experience in market research in the biopharmaceutical industry; extensive experience and deep knowledge of research principles, concepts, methods, practices, and standards required
• Prior launch experience in competitive markets required, including pre-launch, launch, and post-launch tactics
• Active member of commercial launch / brand team with understanding of cross-functional dependencies, preferably at small or mid-size emerging biotech
• Proven leadership capabilities, including influencing cross-functional partners; ability to proactively challenge internal assumptions and go beyond the "obvious" answer
• Experience integrating insights across sources to impact commercial strategies and tactics; familiarity with medical affairs, forecasting, secondary data, competitive intelligence, market access, and brand analytics
• Strong presentation skills with ability to effectively communicate complex concepts through storytelling; concise and impactful written and verbal communication skills
• Demonstrated ability to independently solve difficult problems through rigorous application of logic, as well as ability to find creative solutions where needed

Preferred Education

• Bachelor’s degree in Business Administration or Life Sciences or equivalent experience; graduate degree a plus

Pay

The salary range for this position is $190,000 USD to $245,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.

Benefits

• Health insurance premiums paid at 90% for employee, 80% for dependents
• Free access to Genentech Bus & Ferry Share program
• $100 monthly cell phone stipend
• Unlimited PTO for Exempt employees
• Free onsite gym and a kitchen stocked with yummy snacks and drinks!