Associate Director, Loyalty & Consumer Engagement

Responsibilities

• Define and lead the crawl/walk/run roadmap of evolving and scaling Beauty Squad as an interconnected membership ecosystem synchronized to e.l.f.’s broader community strategy
• Drive net new member acquisition, activation, engagement, retention, and lifetime value growth, measured across connected channels; DTC, Retail in-store/online and Marketplaces (Amazon, TikTok Shop)
• Identify new opportunities to increase member participation across commerce, content, experiences, partnerships and community in partnership with Integrated Marketing Communications (IMC) team
• Own annual goals, KPIs, and investment priorities for the program; measure and monitoring weekly/monthly
• Monitor competitive landscape and emerging trends across loyalty, gaming, social commerce, AI, and membership ecosystems
• Beauty Squad Platform Growth
• Member Acquisition, Engagement & Active User Growth
• Rewards, Recognition & Loyalty Innovation
• Community, Content & Engagement Programming
• Gaming, Gamification & Emerging Experiences
• Member Experience Operations & Governance
• Data, Analytics & Performance Management

Requirements

• Bachelor's degree in Business, Marketing, Digital Commerce, Customer Experience, or related field
• 8 years of experience in leading and managing global loyalty, membership, customer engagement, CRM, digital products, community management, or related disciplines with high volume of members
• Proven track record growing membership programs, active users, retention, and customer lifetime value
• Experience leading high-performing teams and complex cross-functional frameworks rooted in collaboration
• Experience operating within consumer brands, retail, beauty, hospitality, gaming, media, or community-driven businesses
• PREFERRED: MBA or equivalent advanced degree
• Experience leading modern loyalty ecosystems beyond transactional rewards
• Experience with gamification, digital communities, membership platforms, mobile apps, or creator ecosystems
• Strong understanding of customer data, lifecycle marketing, personalization, and engagement strategies
• Experience influencing executive stakeholders and driving organizational change
• Strong analytical and financial acumen with ability to build business cases and prioritize investments