Associate Director, International Marketing, Strategic Lead - Immunology

AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas including immunology, oncology, and neuroscience—and products and services in our Allergan Aesthetics portfolio.

About the role

The Associate Director, Marketing, Strategic Lead plays a critical role in shaping and aligning the brand strategy for brands across global and regional markets. This position ensures the strategy remains relevant, competitive, and consistent across geographies by translating insights into actionable brand direction and supporting execution through the International Brand Team, regional teams, and affiliates. The role requires close collaboration with a broad cross-functional network, including market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, global learning, and US counterparts.

The Strategic Lead partners with these stakeholders to gather insights, identify opportunities, address challenges, and ensure alignment on strategic priorities and brand messaging. Although this role does not include direct people management responsibilities, it requires strong leadership in a matrix environment. The individual must be able to influence without authority, build strong cross-functional relationships, and guide decision-making across multiple stakeholders.

Responsibilities

• Lead the ongoing development, review, and refinement of the brand strategy, ensuring alignment with business objectives and market needs.
• Analyze market research, business intelligence, and customer insights to support strategic decision-making and brand planning.
• Monitor relevant scientific publications, external developments, and industry trends that may influence brand strategy and positioning.
• Develop and maintain the International Brand Plan in collaboration with key stakeholders across functions and regions.
• Lead and facilitate discussions with MLOR through COLLAB to secure necessary approvals and ensure compliance with governance processes.
• Collaborate with the International Brand Team, key internal functions, and selected affiliates to gather local insights and strengthen strategic direction.
• Partner with regional teams and affiliates to co-develop action plans that support business objectives and enhance brand performance.
• Provide training, guidance, and strategic alignment to regional and affiliate teams to ensure consistent understanding and execution of brand strategy.
• Lead the 1-7-5 process within the International Brand Team and prepare presentations for SteerCo review and decision-making.
• Proactively monitor competitor strategies and market activity to identify opportunities, risks, and areas for differentiation.
• Manage projects with external vendors and agencies, ensuring activities are delivered within budget and in accordance with agreed timelines, while identifying opportunities for efficiency and resource optimization.

Requirements

• Bachelor’s Degree and 5+ years of pharmaceutical marketing experience.
• Strategic mindset with the capacity to drive execution through affiliates.
• Proven track record of effectively working in cross-functional teams and matrix environments.
• Capacity to inform and influence International Brand Teams' strategic decisions.
• Strong written and verbal communication skills.
• Strong quantitative skills.
• Able and willing to travel internationally.

Benefits

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Eligibility to participate in long-term incentive programs.