Associate Director, Integrated Media Planning

About the role

Role type: Full-time
Team: Strategy & Planning
Reporting to: Director, Strategy
Location: New York City, New York

Responsibilities

• Translate client business objectives into outcome-driven, full-funnel media strategies that connect awareness, consideration, and conversion
• Lead the development of comprehensive cross-channel media plans, including audience strategy, campaign-level budgeting, flighting, and investment allocation
• Use performance data to inform planning decisions, diagnose issues, and drive optimization, incorporating historical performance, testing results, and learning agendas into future strategies
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
• Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
• Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
• Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
• Operate with