Associate Director, Integrated Insights, Analytics and Market Research
Biogen · Cambridge, MA · 1 mo ago
Analyst$162k–$223k/yrFull-time
About This Role
This is a hybrid role and will require frequent on-site presence at our Cambridge MA facility.
What You’ll Do
- Design and execute primary market research such as segmentation, message testing, and patient/HCP studies
- Analyze and synthesize secondary data, including claims and market data, to track performance and surface opportunities
- Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points
- Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations
- Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end
- Develop executive-ready materials tailored to senior stakeholders and present them with clarity and confidence
- Partner cross-functionally with teams like Marketing and Market Access to translate insights into action
- Contribute to Integrated Customer Planning (ICP) and budget planning by providing customer/market inputs
- Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners
Who You Are
- You are a market research expert who thrives on connecting dots across research and data to craft a clear story
- You handle ambiguity with ease, structuring questions and choosing methods that drive decisions
- You are a credible cross-functional partner, adapting your communication style to the audience, ensuring clarity and impact
- You have high ownership and execution discipline, managing multiple priorities seamlessly in a fast-moving environment
Required Skills
- Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/MS) preferred
- Minimum 8 years of experience in a pharma/biotech company in market research or at a market research vendor/consultancy and have extensive experience in variety of market research methodologies and projects in areas of: demand assessment, segmentation, concept and message testing, FF effectiveness studies, ATU's etc. across multiple therapeutic areas
- Depth in at least two competency areas: primary research methods and secondary analytics
- Demonstrated experience leading projects end-to-end, including problem definition and vendor management
- Strong synthesis and storytelling skills with the ability to produce concise, executive-ready PowerPoint deliverable
- Working knowledge of common pharma data sources and analysis/visualization tools
Preferred Skills
- Forecasting familiarity as a plus
- Experience in Neurology - MS, SMA, Alzheimer's, Migraine, ALS, Parkinsons Epilepsy etc. is highly desired