Associate Director, HCP Marketing - Rare Disease

About the Role

The Associate Director, U.S. HCP Marketing, is a critical role within the Global Rare Disease Commercial Business Unit. By leading, planning, and implementing multiple HCP marketing efforts for both in-line and pipeline products in our rare disease portfolio, this role will ensure the integration of diverse marketing elements to deliver exceptional customer experience. Key core responsibilities will include digital marketing, speaker programs, conventions/congresses, and launch readiness/go-to-market planning for pipeline products. This position will contribute to the success and growth of the Global Rare Disease portfolio and will report to the Senior Director, US Marketing Lead.

Responsibilities

• Partners with brand leadership, sales leadership, marketing, and market access to set marketing strategy, find opportunities, gaps, and solutions to drive commercial success.
• Assists in operational analysis, analyzing existing business strategy, and derives recommendations to drive ad-hoc projects within the business, allowing for improved understanding in support of marketing execution.
• Leads the implementation of innovative HCP digital marketing strategies and programs in the US market.
• Leads KOL engagement and HCP Speaker program strategy and tactical execution.
• Drives and manages Patient Diagnosis efforts such as sponsored genetic testing programs across the rare disease portfolio.
• Contributes to HCP brand planning across two brands and executes programs within allocated budgets, tracking KPIs and balancing priorities between in-line growth and pipeline launch preparation (including Congress planning and execution).
• Develops compliant unbranded disease education and pre-launch HCP strategies for pipeline products, in partnership with Medical Affairs.
• Leads HCP segmentation, targeting, and customer insights, including identification of treaters and centers of excellence in a rare disease setting.
• Leads field enablement, including sales training, POA (plan of action) content, and HCP-facing resources, in partnership with sales leadership.
• Manages agency partners and leads promotional materials through Medical, Legal, and Regulatory review.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
• 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
• Preferred to have Rare Disease Experience.

Work Location and Schedule

Office-based for 4 days a week in Sleepy Hollow, NY.

Pay

Salary Range (annually) $157,200.00 - $256,600.00