Jobs · Business Development · New York

Associate Director, Growth

GALE · New York, NY · 1 mo ago
Business Development$140k–$175k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities (maybe "What You'll Do" or "What You Will Be Doing"), Requirements (Who You Are), maybe Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. The posting includes: - About GALE (intro) but not needed as heading? The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should create headings for sections that have content. We have "About the role" heading present in the posting: "About the role". So we can include that. We have "What You'll Do" and later "What You Will Be Doing" (duplicate). That's responsibilities. So we can have a Responsibilities section. We have "Who You Are" which is requirements/qualifications. So we can have Requirements or Qualifications. We have "Nice to Have" maybe could be Skills? But it's more like nice-to-have qualifications. Could be Skills. We have "Compensation" with salary range: $140,000 to $175,000 yearly. So we can have Pay section. We have no explicit Benefits or Schedule. So we should not include those sections. We also have "Inclusion in Hiring" etc but that's boilerplate EEO; we should remove. We also have "Our Commitment to Inclusion", "Our Hiring Process", etc. Those are boilerplate; we should remove. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the content under each heading as

or

  • as appropriate. We need to use
    • for any list of duties/requirements/benefits. So we need to identify lists. Under "About the role": It's a paragraph describing the role. So we can put that as

      . Under Responsibilities: There's a list of bullet points starting with "Help shape and maintain overall pitch approach..." etc. Those are bullet-like sentences each starting with a verb. We should turn them into

      • . Under Requirements (Who You Are): It's a list of bullet points each starting with a bold phrase? Actually the text: "Who You Are: 10+ years of prior agency account management, strategy, or business development experience, ideally within a creative, media, digital, or integrated marketing agency Able to engage substantively with capability questions in at least one or two of the following areas: media, creative, CRM, or loyalty, enough to pressure-test a narrative, spot gaps in a response, and eventually own a larger portion of the strategic story Experienced in leading and presenting strategic recommendations both verbally and in writing, with excellent interpersonal, presentation, and written communication skills Able to set direction and manage multiple workstreams, deliverables, and stakeholders across complex, fast-moving new business opportunities Highly organized, attentive, and detail oriented, with the ability to bring structure to ambiguous opportunities and pitch processes Actively using AI tools to accelerate research, deliverable development, and workflow, with enough fluency to build their own efficiencies without waiting to be shown how. A proactive and technically curious problem solver with a flexible, collaborative style and the confidence to influence senior stakeholders Comfortable partnering with cross-functional teams across strategy, creative, media, data, technology, production, and client leadership Experienced in developing compelling narratives, credentials, case studies, and pitch materials that clearly communicate agency value. Excellent writing skills. Commercially minded, with an understanding of scope development, prospecting strategy, market trends, and client growth opportunities" It seems like a run-on paragraph but each sentence separated by spaces. We can treat each sentence as a list item? The instruction: use
        • for any list of duties/requirements/benefits. This is a list of requirements, though not explicitly bulleted. We could still make each requirement a
        • . But we need to preserve all substantive information; we can convert to list items. Similarly "Nice to Have" maybe we can treat as Skills section. We also have "Compensation" with salary range. We need to avoid repeating job title as heading; we already not. We need to drop Job ID/requisition numbers (none present). We need to output only HTML fragment. Let's structure:

          About the role

          ... paragraph ...

          Responsibilities

          • Help shape and maintain overall pitch approach, ensuring the work is insight-led, high quality, differentiated, and aligned to prospect needs
          • Partner with pitch leads across key functions to determine scope of work, team structure, and recommended approach for prospective clients
          • Manage live new business opportunities, including overall pitch process, timelines, deliverables, and stakeholder coordination
          • Collaborate with media, strategy, data, and CRM teams to source market intelligence and audience insights that inform prospecting and pitch strategy
          • Build, sustain, and continuously improve the client and prospect database, keeping it updated in line with market movement and agency priorities
          • Develop and oversee outreach materials, including newsletters, prospecting communications, bespoke content, and targeted thought leadership
          • Maintain and enhance agency credentials, ensuring materials are current, compelling, and tailored for different audiences
          • Lead the development of relevant case studies that demonstrate GALE’s integrated capabilities and measurable business impact
          • Manage and contribute to RFI/RFP responses, including narrative development, content coordination, and final delivery
          • Develop quarterly reports for leadership on new business activity, pipeline health, market opportunities, and recommendations for growth
          • Identify opportunities to improve the business development process, pitch operations, and internal tools/templates to drive greater efficiency and effectiveness

          Requirements

          • 10+ years of prior agency account management, strategy, or business development experience, ideally within a creative, media, digital, or integrated marketing agency
          • Able to engage substantively with capability questions in at least one or two of the following areas: media, creative, CRM, or loyalty, enough to pressure-test a narrative, spot gaps in a response, and eventually own a larger portion of the strategic story
          • Experienced in leading and presenting strategic recommendations both verbally and in writing, with excellent interpersonal, presentation, and written communication skills
          • Able to set direction and manage multiple workstreams, deliverables, and stakeholders across complex, fast-moving new business opportunities
          • Highly organized, attentive, and detail oriented, with the ability to bring structure to ambiguous opportunities and pitch processes
          • Actively using AI tools to accelerate research, deliverable development, and workflow, with enough fluency to build their own efficiencies without waiting to be shown how
          • A proactive and technically curious problem solver with a flexible, collaborative style and the confidence to influence senior stakeholders
          • Comfortable partnering with cross-functional teams across strategy, creative, media, data, technology, production, and client leadership
          • Experienced in developing compelling narratives, credentials, case studies, and pitch materials that clearly communicate agency value
          • Excellent writing skills
          • Commercially minded, with an understanding of scope development, prospecting strategy, market trends, and client growth opportunities
          Maybe also a Skills section for "Nice to Have"? The posting includes "Nice to Have" but no content after that? Actually after "Nice to Have" there is no list; it just says "Nice to Have" then continues with "What You Will Be Doing". So there is no nice-to-have content. So we skip. We have Pay section:

          Pay

          The target compensation for this role is $140,000 to $175,000 yearly. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs.

          We should not include Benefits or Schedule. We also need to ensure we removed boilerplate like "Inclusion in Hiring", "Our Commitment to Inclusion", "Our Hiring Process", etc. Now output only HTML fragment. Check that we didn't miss any substantive content: The intro about GALE (About GALE) is substantive but not under a heading; maybe we could include as a paragraph before About the role? The instruction says use headings for sections; we could include a

          about GALE as an introductory paragraph before the first heading. That's allowed; we just need to not repeat job title. The intro includes details about GALE, its offices, brands, etc. That is substantive. Should we include it? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should include that info somewhere. Since there is no heading for it, we can just put a

          before the first heading. Thus output:

          GALE is a creative business agency that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in FinTech, QSR, retail, gaming, entertainment, home services and more. Founded in 2014, the agency currently has offices in New York, Toronto, Los Angeles, Bengaluru, Austin, Denver and Kansas City. Some Brands We Work With: Uber, Delta, Starbucks, Diageo, Hard Rock, MilkPEP, Pella, MoneyLion, Waymo, BMO, Goldman Sachs, Creative Planning, NBA, Chilli’s, & Bain Capital. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

          Then the About the role section etc. Check for any other substantive content: "Inclusion in Hiring GALE is an equal opportunity employer..." that's boilerplate EEO; we remove. "Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume." That's a substantive encouragement; could be included maybe under About the role or a separate note. It's not boilerplate; it's encouraging applicants. We should preserve it. Where to put? Could be after About the role paragraph as a

          . Or we could incorporate into About the role section. Let's add a

          after the About the role heading content? Actually we have About the role heading then a paragraph describing the role. After that we could add a note: "Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume." That's substantive. Also "Our Commitment to Inclusion" etc is boilerplate; remove. "Our Hiring Process" etc is boilerplate; remove. Thus final HTML:

          GALE is a creative business agency ...

          About the role

          The Associate Director of Growth sits at the center of how GALE competes and wins. This role is equal parts strategic thinker and execution engine, someone who can absorb complex business challenges, synthesize intelligence from across the agency, and help shape the narratives and strategies that define how GALE shows up in market. Working closely with the Director of Growth and senior leadership, the AD will lead live pitch processes end-to-end, bring a point of view to how we position our integrated capabilities, and find smarter, faster ways to do the work, including through active, fluent use of AI tools. If you're energized by high-stakes competition, love building something that wins, and want a front-row seat to how a top-tier agency goes to market, this role has real runway.

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