Associate Director Global Marketing - Biologics Testing (REMOTE)

About the role

The Associate Director, Marketing, Biologics Testing is responsible for driving the global marketing strategy, positioning, and execution plan for Charles River’s Biologics Testing business. This leader will design, develop, and implement global marketing strategies aligned with business goals, drive integrated campaign execution, analyze results, and identify new opportunities to strengthen competitive positioning.

Key Responsibilities

• Leverage market insights, customer needs, and competitive intelligence to inform and execute global marketing strategies.
• Design, develop, and implement global marketing strategies to support business goals and objectives, execute tactical plans, and analyze key results.
• Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and commercial prioritization.
• Translate complex technical concepts into compelling, accessible messages for diverse customer segments.
• Drive demand generation, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and commercial tools.
• Lead brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress presence.
• Own KOL engagement strategy across scientific, clinical, and commercial ecosystems in collaboration with Scientific Affairs and regional teams.
• Integrate data, analytics, and digital solutions into marketing programs to support scalable growth and new business models.
• Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives in partnership with Marketing Communications and Commercial Operations leads.
• Shape the customer journey to deliver a clear, differentiated and value-driven experience.

Job Qualifications

• Bachelor’s degree (B.A./B.S.) or equivalent in Marketing, Business, or related discipline.
• 10+ years of experience in the biomedical/biopharmaceutical industry and/or a Bachelor’s degree in a relevant scientific field.
• 7+ years of related experience in marketing management and/or product management within the biologics testing industry.
• Experience with digital & marketing automation platforms, SEO strategy, CRM systems (SFDC), and analytics tools.
• Experience with the buyer’s journey in a technical or scientific B2B environment.
• Approximately up to 30% travel to both domestic and international locations with extended work hours.

Key Performance Indicators (KPIs)

• Pipeline contribution and influence for Biologics Testing Solutions.
• Funnel conversion rates (lead → MQL → SQL → opportunity → win) and velocity.
• Lifecycle nurture performance (engagement, progression, recycle performance).
• Channel efficiency and ROI (by program/channel/region where applicable).
• Retention/expansion influence (cross-service adoption and repeat engagement).
• Share-of-voice and awareness of Biologics Testing Solutions.
• Timeliness and business impact of competitive/market intelligence (e.g., quarterly intel readouts delivered; differentiation updates adopted in campaigns; win/loss insights driving conversion improvements).

About Corporate Functions

The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.

About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

Equal Employment Opportunity

Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.