ASSOCIATE DIRECTOR ENROLLMENT CONTENT STRATEGY, Questrom School of Business, Marketing

About the role

The Associate Director of Enrollment Content Strategy & Operations serves as a content strategist and operational owner for enrollment-focused content across Questrom’s graduate portfolio. This role translates the overall marketing strategy for enrollment and recruitment into the content systems, messaging frameworks, project plans, and cross-channel assets required to support enrollment growth, program differentiation, and prospective student engagement.

Responsibilities

• Enrollment Content Strategy & Planning — 30% Translate enrollment marketing priorities into clear content roadmaps, messaging frameworks, and production plans for Questrom’s degree programs and strategic priorities. Develop and maintain content plans aligned to the prospective student journey, including awareness, consideration, inquiry, application, admission, yield, and enrollment.

• Program Positioning & Message Development — 20% Support the Executive Director in translating approved program positioning and enrollment strategy into usable messaging frameworks and content briefs. Draft and refine messaging for degree programs, new initiatives, campaigns, landing pages, email journeys, admissions materials, and prospective student communications.

• SEO, AI Search & Digital Content Development — 20% Lead content planning for SEO-informed and AI-search-ready enrollment content. Partner with the Web & Digital Experience lead and agency partners to identify keyword opportunities, AI search trends, content gaps, competitor content examples, and new content needs.

• Funnel Content, Slate/CRM & Campaign Support — 15% Develop content plans that support enrollment campaigns across paid media, Slate/email journeys, landing pages, admissions communications, event promotion, application encouragement, and yield. Partner with admissions and CRM stakeholders to identify what content is needed at each stage of the funnel and across each program.

• Content Operations & Project Management — 10% Serve as the project lead for complex enrollment content initiatives, ensuring work moves from strategy to execution with clear goals, timelines, owners, deliverables, and review processes. Develop content briefs that define audience, purpose, use case, key message, required proof points, distribution channels, stakeholders, timing, and success measures.

• Video, Storytelling & Content Capture Planning — 5% Develop strategic briefs for enrollment-focused video, photography, interviews, and storytelling projects. Create interview guides and content capture plans that align with audience needs, program messaging, campaign priorities, and funnel use cases.

Requirements

• Bachelor’s degree in marketing, communications, journalism, digital media, higher education, or a related field.
• 5-7 years of experience in content strategy, enrollment marketing, digital marketing, communications, editorial strategy, or related work.
• Strong writing, editing, synthesis, and messaging skills.
• Demonstrated ability to translate complex programs, priorities, or services into clear, audience-centered content.
• Experience developing content across digital channels, including websites, email, paid media, landing pages, social media, and campaign materials.
• Experience managing complex projects with multiple stakeholders, deadlines, deliverables, and approval cycles.
• Strong understanding of audience journeys, content planning, SEO, analytics, and digital marketing best practices.
• Ability to use data, search behavior, campaign insights, stakeholder input, and audience needs to guide content recommendations.
• Excellent organizational, communication, facilitation, and stakeholder-management skills.