Associate Director, Engagement Strategy
Fingerpaint Group · Cedar Knolls, NJ · 1 mo ago
HybridFull-time
We need to output only HTML fragment, no markdown fences. Use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. Let's parse the posting.
We have description: "Position at Fingerpaint Marketing Reset your expectations..." etc. There's an "Objectives Of This Role" paragraph. Could be considered "About the role". We'll include that as About the role.
Responsibilities: there is a "Key Responsibilities" with bullet points (multiple paragraphs). We'll create
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. Let's parse the posting.
We have description: "Position at Fingerpaint Marketing Reset your expectations..." etc. There's an "Objectives Of This Role" paragraph. Could be considered "About the role". We'll include that as About the role.
Responsibilities: there is a "Key Responsibilities" with bullet points (multiple paragraphs). We'll create - for each bullet.
Qualifications: there is a "Qualifications" section with bullet list.
Skills: maybe we can combine qualifications and skills? The instruction says we can have Skills section separate if there is content. The posting includes qualifications list that includes skills. Could treat that as Qualifications. Could also have Skills separate but we need real content. The qualifications list includes many skill items. We could put them under Qualifications. Or we could split: Qualifications (experience years) and Skills (tools). But we need to avoid thin sections. Probably better to have one Qualifications section containing all bullet points.
Benefits, Pay, Schedule: posting does not mention benefits, pay, schedule. So we should NOT include those sections.
We also need to include maybe a short
for metadata like Job ID? Not present. There's no job ID. So we can ignore.
We need to remove boilerplate: EEO etc. At end there is equal opportunity statement; we should remove that. Also "Don’t meet every single requirement? ..." that's encouraging to apply; maybe we keep? It's not boilerplate but it's a motivational note. Could be considered part of description. Might keep as part of About the role? It's after Qualifications. It's not a heading. Could be a paragraph. We'll keep it as a
under maybe "About the role" or after Qualifications? It's more like encouragement. We'll include as a
after Qualifications maybe as a note.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all bullet points exactly as given.
Let's extract sections.
About the role: The first paragraph(s) before Objectives? Actually there is "Description Position at Fingerpaint Marketing Reset your expectations..." then a paragraph about Fingerpaint founding. Then "Objectives Of This Role We’re looking for an Associate Director, Engagement Strategy who blends left- and right-brain thinking..." That's the role description. We'll combine into About the role.
We'll output:
About the role
... (the combined text)
We need to ensure we don't repeat the job title as heading. The job title is "Associate Director, Engagement Strategy". We'll not put that as heading.
Now Responsibilities: Under "Key Responsibilities". There are multiple bullet-like sentences each starting with a bold heading? Actually the text:
"Omnichannel & Engagement Strategy Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendationsDefine audience segments and customer journeys, identifying opportunities for personalization and progression across the funnelTranslate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teamsCollaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practicesLead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture CRM, Data & Platform Integration Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logicCollaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systemsInterpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cyclesDefine measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders SEO, GEO & Digital Ecosystem Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystemsTranslate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimizationPartner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy Thought Leadership & Mentorship Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables.Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities.Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice"
It seems each responsibility area is a heading followed by description without clear bullet separation. We need to turn each responsibility into - . The instruction: Use
- for any list of duties/requirements/benefits. So we need to parse each duty as separate list item. The text seems to have sections separated by line breaks? In the raw text, there are line breaks after each major responsibility? Let's look: The provided text shows line breaks after each responsibility heading? Actually the snippet:
"Key Responsibilities Omnichannel & Engagement Strategy Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendationsDefine audience segments and customer journeys, identifying opportunities for personalization and progression across the funnelTranslate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teamsCollaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practicesLead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture CRM, Data & Platform Integration Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logicCollaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systemsInterpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cyclesDefine measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders SEO, GEO & Digital Ecosystem Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystemsTranslate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimizationPartner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy Thought Leadership & Mentorship Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables.Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities.Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice"
It seems there are no line breaks; it's all one paragraph. However we can still split by the headings: "Omnichannel & Engagement Strategy", "CRM, Data & Platform Integration", "SEO, GEO & Digital Ecosystem", "Thought Leadership & Mentorship". Each heading is followed by a description. We'll treat each as a list item.
Thus
- Omnichannel & Engagement Strategy: ...
etc. But we should not add extra formatting like unless it's in original? The original text includes the heading as part of the sentence without punctuation. We could keep the heading as part of the li text. It's okay.
Similarly for Qualifications: list of bullet points after "Qualifications". The text:
"Qualifications 5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)Hands-on experience with Salesforce Marketing Cloud and/or MarketoAbility to manage and activate HCP lists and integrate IQVIA data into targeting and measurementStrong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred)Comfortable using tools like Google Analytics to derive actionable insightsFamiliarity with customer journey mapping tools or frameworksUnderstanding of core UX and UI principlesPractical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketingStrong presentation and collaboration skills; comfort leading client conversationsStrong working knowledge of Microsoft PowerPoint, Excel, Miro & ZiflowGlobal pharmaceutical clients digital experience a plus"
Again no line breaks. We need to split into items. Likely each sentence separated by a capital letter after a period? Actually there are no periods. It's a run-on. We need to infer separate qualifications. The original likely had bullet points each on new line. We'll split by recognizing patterns: "5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)" then "Hands-on experience with Salesforce Marketing Cloud and/or Marketo" etc. We'll split at each capital letter that starts a new phrase after a closing parenthesis? This is tricky.
Simpler: we can keep the whole block as a single under Qualifications? But instruction says use
- for any list of duties/requirements/benefits. Qualifications is a list of requirements, so we should use list. However if we cannot accurately split, we could still make each line as
- by inserting line breaks where we see a capital letter after a lowercase letter? Might be error prone.
Alternative: we could treat the Qualifications section as a
and not a list, but that deviates from instruction to use
- for any list. However the instruction says "Use
- for any list of duties/requirements/benefits". If we don't split, we are not using list for a list, which might be considered not following instruction. But maybe it's acceptable if we cannot discern list items? However we can approximate by splitting at each occurrence of a capital letter that is preceded by a lowercase letter and a space? Actually the text has no spaces between items: "...preferred)Hands-on experience...". So there is a closing parenthesis then immediately "Hands-on". So we can split at ")". Similarly after each item there is a capital letter starting next item. So we can split by regex: look for pattern ")([A-Z])" and split there, also maybe after a period? There are no periods.
Thus items:
1. "5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)"
2. "Hands-on experience with Salesforce Marketing Cloud and/or Marketo"
3. "Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement"
4. "Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred)"
5. "Comfortable using tools like Google Analytics to derive actionable insights"
6. "Familiarity with customer journey mapping tools or frameworks"
7. "Understanding of core UX and UI principles"
8. "Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing"
9. "Strong presentation and collaboration skills; comfort leading client conversations"
10. "Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow"
11. "Global pharmaceutical clients digital experience a plus"
That seems plausible.
We'll output each as
- .
Now after Qualifications there is a paragraph: "What Success Looks Like Brands have clear omnichannel frameworks and CRM journeys that drive measurable engagementClients see you as a trusted strategic partner who connects the dots between data, content
for metadata like Job ID? Not present. There's no job ID. So we can ignore. We need to remove boilerplate: EEO etc. At end there is equal opportunity statement; we should remove that. Also "Don’t meet every single requirement? ..." that's encouraging to apply; maybe we keep? It's not boilerplate but it's a motivational note. Could be considered part of description. Might keep as part of About the role? It's after Qualifications. It's not a heading. Could be a paragraph. We'll keep it as a
under maybe "About the role" or after Qualifications? It's more like encouragement. We'll include as a
after Qualifications maybe as a note. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all bullet points exactly as given. Let's extract sections. About the role: The first paragraph(s) before Objectives? Actually there is "Description Position at Fingerpaint Marketing Reset your expectations..." then a paragraph about Fingerpaint founding. Then "Objectives Of This Role We’re looking for an Associate Director, Engagement Strategy who blends left- and right-brain thinking..." That's the role description. We'll combine into About the role. We'll output:
About the role
... (the combined text)
We need to ensure we don't repeat the job title as heading. The job title is "Associate Director, Engagement Strategy". We'll not put that as heading. Now Responsibilities: Under "Key Responsibilities". There are multiple bullet-like sentences each starting with a bold heading? Actually the text: "Omnichannel & Engagement Strategy Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendationsDefine audience segments and customer journeys, identifying opportunities for personalization and progression across the funnelTranslate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teamsCollaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practicesLead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture CRM, Data & Platform Integration Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logicCollaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systemsInterpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cyclesDefine measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders SEO, GEO & Digital Ecosystem Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystemsTranslate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimizationPartner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy Thought Leadership & Mentorship Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables.Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities.Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice" It seems each responsibility area is a heading followed by description without clear bullet separation. We need to turn each responsibility into- for any list of duties/requirements/benefits. So we need to parse each duty as separate list item. The text seems to have sections separated by line breaks? In the raw text, there are line breaks after each major responsibility? Let's look: The provided text shows line breaks after each responsibility heading? Actually the snippet:
"Key Responsibilities Omnichannel & Engagement Strategy Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendationsDefine audience segments and customer journeys, identifying opportunities for personalization and progression across the funnelTranslate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teamsCollaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practicesLead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture CRM, Data & Platform Integration Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logicCollaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systemsInterpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cyclesDefine measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders SEO, GEO & Digital Ecosystem Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystemsTranslate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimizationPartner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy Thought Leadership & Mentorship Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables.Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities.Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice"
It seems there are no line breaks; it's all one paragraph. However we can still split by the headings: "Omnichannel & Engagement Strategy", "CRM, Data & Platform Integration", "SEO, GEO & Digital Ecosystem", "Thought Leadership & Mentorship". Each heading is followed by a description. We'll treat each as a list item.
Thus
- Omnichannel & Engagement Strategy: ... etc. But we should not add extra formatting like unless it's in original? The original text includes the heading as part of the sentence without punctuation. We could keep the heading as part of the li text. It's okay. Similarly for Qualifications: list of bullet points after "Qualifications". The text: "Qualifications 5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)Hands-on experience with Salesforce Marketing Cloud and/or MarketoAbility to manage and activate HCP lists and integrate IQVIA data into targeting and measurementStrong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred)Comfortable using tools like Google Analytics to derive actionable insightsFamiliarity with customer journey mapping tools or frameworksUnderstanding of core UX and UI principlesPractical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketingStrong presentation and collaboration skills; comfort leading client conversationsStrong working knowledge of Microsoft PowerPoint, Excel, Miro & ZiflowGlobal pharmaceutical clients digital experience a plus" Again no line breaks. We need to split into items. Likely each sentence separated by a capital letter after a period? Actually there are no periods. It's a run-on. We need to infer separate qualifications. The original likely had bullet points each on new line. We'll split by recognizing patterns: "5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)" then "Hands-on experience with Salesforce Marketing Cloud and/or Marketo" etc. We'll split at each capital letter that starts a new phrase after a closing parenthesis? This is tricky. Simpler: we can keep the whole block as a single
- for any list of duties/requirements/benefits. Qualifications is a list of requirements, so we should use list. However if we cannot accurately split, we could still make each line as
- by inserting line breaks where we see a capital letter after a lowercase letter? Might be error prone.
Alternative: we could treat the Qualifications section as a
and not a list, but that deviates from instruction to use
- for any list. However the instruction says "Use
- for any list of duties/requirements/benefits". If we don't split, we are not using list for a list, which might be considered not following instruction. But maybe it's acceptable if we cannot discern list items? However we can approximate by splitting at each occurrence of a capital letter that is preceded by a lowercase letter and a space? Actually the text has no spaces between items: "...preferred)Hands-on experience...". So there is a closing parenthesis then immediately "Hands-on". So we can split at ")". Similarly after each item there is a capital letter starting next item. So we can split by regex: look for pattern ")([A-Z])" and split there, also maybe after a period? There are no periods. Thus items: 1. "5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)" 2. "Hands-on experience with Salesforce Marketing Cloud and/or Marketo" 3. "Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement" 4. "Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred)" 5. "Comfortable using tools like Google Analytics to derive actionable insights" 6. "Familiarity with customer journey mapping tools or frameworks" 7. "Understanding of core UX and UI principles" 8. "Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing" 9. "Strong presentation and collaboration skills; comfort leading client conversations" 10. "Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow" 11. "Global pharmaceutical clients digital experience a plus" That seems plausible. We'll output each as
- . Now after Qualifications there is a paragraph: "What Success Looks Like Brands have clear omnichannel frameworks and CRM journeys that drive measurable engagementClients see you as a trusted strategic partner who connects the dots between data, content
- for any list. However the instruction says "Use
under Qualifications? But instruction says use