Associate Director, Digital Medical Strategy, Oncology

Digital & AI strategy

The Associate Director, Digital Medical Strategy is responsible for developing and implementing the enterprise global digital strategy for Medical Affairs across therapeutic areas. They will build a multi-year digital medical affairs roadmap and capabilities that support science and Medical Affairs strategic vision.

• Contribute to and execute digital-forward scientific communication plans, including medical websites, portals, social channels & campaigns, videos, digital publications and congress assets with a focus on supporting medical communication objectives and education via the right channels and content formats.
• Create and oversee content creation of specialized digital channel content, including social posts, thought-leader videos, disease state education, etc.
• This role will work with specialized agencies, IT and other internal teams to manage websites and other channels, adapt other medical affairs content for digital channels, and drive medical content review submissions and revisions as necessary.
• This role will apply science and medical strategy to optimize and tailor scientific content for HCP audiences, ensuring that science is accurately interpreted and communicated at scale.

Advance analytics & insights

The Associate Director, Digital Medical Strategy will advance analytics & insights; enable enterprise-wide AI systems that integrate MA insights with internal and external data sources while ensuring appropriate context and limitations are built in, protecting and ensuring scientific accuracy and credibility.

• Under the leadership and direction of the Executive Director Medical Communication & Digital Strategy, effectively establish new key performance indicators (KPIs) and metrics to evaluate digital initiatives, including social media and digital channel campaigns, and pivot as needed while employing an agile way of working.
• Identify, evaluate, and prioritize new technologies, digital trends, and AI use cases (insights, content optimization, Field Medical, Med Info, etc.) ensuring outputs are scientifically valid and inform medical decision-making.
• Lead pilot programs and scale successful digital initiatives globally.

Technology enablement & vendor oversight

The Associate Director, Digital Medical Strategy will lead the assessment of innovative digital tools and platforms informed by analytics and big data, optimize digital platforms and tools, ensure seamless integration with Medical Affairs systems including CRM; manage vendor relationships, support project budgets, and ensure fair market value assessments for digital initiatives and SOWs.

• Ensure implementation of governance strategies, compliance, and risk management.
• Ensure country and regional compliance, legal, data protection, and regulatory guidelines are followed.
• Collaborate with IT security and data privacy for the implementation of any new solutions.

Lead change management

The Associate Director, Digital Medical Strategy will lead and champion change management while driving the understanding and adoption of our digital engagement products and services. They will lead training and upskilling to users of global medical digital tools, solutions, and resources.

• Translate data into actionable strategic recommendations with data analytics, dashboards, and data visualization tools.
• Manage, evaluate, and work with third party solution providers, vendors, and agencies.