Associate Director, Digital Execution

BeOne is seeking a highly motivated, collaborative professional with a passion for fighting cancer to support the marketing brand lead with digital and non-personal promotion (NPP) strategy execution.

About the Role

The Associate Director of Digital Execution will drive digital and NPP strategy for BRUKINSA, spanning omnichannel media, content development, congress NPP, and content innovation. This role requires deep cross-functional collaboration and manages the HCP media agency relationship and budget. A strong background in digital marketing within the pharmaceutical industry is required.

Responsibilities

• Develop and execute comprehensive digital and NPP strategy aligned with overall brand strategy and hematology franchise priorities.
• Lead content development and segmented execution of campaign messages and tactics through digital channels, including websites, display banners, social media, NPP emails, paid search, and custom digital activations.
• Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey.
• Represent all digital materials submitted to the internal promotional review committee, ensuring compliance with business objectives, regulatory, legal, and compliance requirements.
• Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, including websites.
• Monitor and analyze campaign performance with the business analytics team and media partners, providing insights and recommendations for optimization.
• Lead the annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models, and approving tactical recommendations within budget.
• Collaborate with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams to identify and leverage digital opportunities for brand growth.
• Partner with cross-functional teams to ensure coverage and dissemination of key data publications.
• Communicate digital and NPP plans and results to key stakeholders; serve as digital lead in priority organization workstreams.
• Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice approval, budget reconciliation, and phasing management.
• Ensure effective allocation of resources to maximize ROI.

Qualifications

• Bachelor’s degree in business, marketing, life sciences, or a related field; MBA or advanced degree preferred.
• At least 5 years of digital marketing experience, including within the pharmaceutical industry.
• Experience leading the creation of brand media/digital strategy and execution plans, with a focus on campaigns adhering to FDA promotional guidelines.
• Proficiency with marketing technology platforms, including Veeva, media management/reporting tools, content tagging/taxonomy systems (e.g., Claravine), and AI-enabled content or omnichannel orchestration tools.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong project management and organizational skills.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment.

Skills

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

Pay

Salary range: $155,800.00 - $205,800.00 annually. Actual compensation is determined by factors including skills, experience, certifications, education, and location. Non-Commercial roles are eligible for the annual bonus plan, and Commercial roles participate in an incentive compensation plan. All employees are eligible for discretionary equity awards and may participate in the Employee Stock Purchase Plan.

Benefits

• Comprehensive medical, dental, and vision insurance
• 401(k) retirement plan
• Flexible Spending Account (FSA) / Health Savings Account (HSA)
• Life Insurance
• Paid Time Off
• Wellness programs

Schedule

• Travel: 10-15%

Computer skills: Proficiency with PC and Microsoft Office.