Associate Director, Digital Activation (QSR)

Responsibilities

• Bring proactivity and leadership to the clients and the team
• Provide excellent client service by being responsive, accountable and detail oriented
• Build sound strategic frameworks that ladder up to client business goals
• Set the tone and strategic direction of the team; built around growth and application of learnings
• Understand and direct multiple user touch points that can influence creative and messaging strategies
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
• Oversee campaign creation and implementation and direct the day-to-day operations of the activation team
• Effectively manage budget
• Lead and provide inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
• Manage the daily, weekly, monthly, quarterly client conversations related to digital media
• Work side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Oversee billing and reconciliation process
• Implement Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• At least 5 years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
• Experience managing media teams and client relationships
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills, ability to distill key ideas for non-digitally centric teams
• Proven ability to work with and influence cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of 3rd party verification tools, including IAS
• Hands-on experience with campaign workflow tools, including Prisma

Pay

The pay range the Company believes it will pay for this position at the time of this posting is $70,000—$125,000 USD.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

Schedule

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.