Associate Director, Data Analytics
About the role
Canvas Worldwide is an independent media agency dedicated to providing creative solutions for brands that challenge the status quo. We are recognized as one of Ad Age's "Best Places to Work" for three consecutive years and have a commitment to fostering an inclusive and supportive workplace. Our clients include Hyundai, Kia, Genesis, MGM, Zillow, and McDonald’s.
Responsibilities
Partner with the SVP in deploying a full-funnel measurement strategy and test-and-learn agenda, including incrementality testing, experimentation frameworks, and iterative agile MMM approaches.
Interpret outputs across multiple measurement methodologies including agile MMMs, incrementality testing, attribution, brand lift, and audience measurement.
Develop narratives that translate complex analytical findings into actionable business recommendations.
Deliver actionable insights that inform planning, and investment decisions.
Work across paid, owned and earned data sources with varying levels of granularity and attribution.
Identify optimization opportunities by understanding the consumer consideration window, research-to-purchase journey, and the media drivers that influence consumer decision-making.
Synthesize findings across multiple data sources into concise, executive-level narratives and recommendations.
Translate complex analytical outputs into actionable business implications for client and agency stakeholders.
Present findings to senior stakeholders in a compelling and consultative manner.
Manage and mentor Analysts on the team.
Oversee development and maintenance of reporting dashboards and campaign analysis.
Maintain measurement roadmaps, documentation, assumptions, and best practices.
Qualifications
Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master's degree preferred
5-7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights
Understanding of MMM, attribution, incrementality testing, experimentation, brand lift, and causal measurement methodologies
Experience with SQL, Tableau, Power BI, or similar analytics and visualization tools
Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV, or similar platforms
Strong presentation, storytelling, and executive communication skills are a must