Associate Director, Comms Planning

About the role

Ptarmigan Media, a leading global media services firm specializing in the Financial Services sector, seeks an Associate Director, Communications Planning to join our dynamic New York office. This role is ideal for someone passionate about driving impactful solutions for financial brands.

Responsibilities

• Partner with the insight, analytics, and account teams to infuse audience-led insights into every plan, large or small.
• Build channel-smart, competition-aware strategies that help financial brands stand out and stay relevant.
• Turn complex client challenges into clear, actionable, insight-driven recommendations.
• Rally the team along with you to continue pushing the envelope every day in the kinds of ideas we bring to clients.
• Ensure all work ladders up to a strong strategic throughline and keep teams and clients ahead of industry trends, evolving best practices, and emerging opportunities.
• Be the strategic voice in the room, confident, clear, and able to cut through complexity.

Requirements

• 6–8+ years in comms planning or media strategy, ideally in complex categories like finance.
• Fluent in channel strategy, audience insights, competitive intelligence, and performance storytelling.
• Strong analytical instincts matched with strong creative problem-solving.
• A natural leader who loves developing people as much as developing strategy.
• Someone who brings energy, clarity, and momentum to every room.

Qualifications

• New York: $100,000.00-$135,000.00
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
• We are committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.

Benefits

• Omnicom is an Equal Opportunity Employer.
• We strongly believe that celebrating what makes us different makes us better together.

Pay

• New York: $100,000.00-$135,000.00

Schedule

• Minimum of three days a week in the office, with a goal to increase to five days over time.