Associate Director, Commercial Analytics

Duties and Responsibilities

• Metrics & KPI Development: Define and implement the key metrics and KPIs to measure performance across sales, marketing, service, and support functions, ensuring alignment with company goals and strategic objectives.
• Data Analytics & Insights: Lead the collection, analysis, and interpretation of commercial data, providing insights into sales performance, revenue generation, bookings, forecasting, marketing effectiveness, and service/support processes.
• Support Marketing Strategy: Work closely with the Marketing team to provide data-driven insights that improve customer segmentation, targeting, and campaign performance. Help refine marketing strategies by identifying key trends and opportunities.
• Business Intelligence Tools: Manage and leverage analytics platforms like Salesforce, Tableau, and others to build, maintain, and optimize dashboards, reports, and visualizations that are tailored to the needs of business stakeholders.
• Forecasting & Reporting: Develop and maintain accurate forecasting models for revenue, sales pipeline, and bookings, ensuring timely and insightful reporting for senior leadership.
• Commercial Performance Analysis: Continuously analyze commercial activities and performance data, identifying trends, risks, and opportunities to improve processes and drive better outcomes.
• Service & Support Process Analytics: Analyze internal service and support processes, identifying areas for improvement that enhance operational efficiency and customer satisfaction.
• Process Optimization: Continuously refine data collection and analysis processes to improve accuracy, timeliness, and the actionable nature of insights.

Experience and Qualifications

• Bachelor’s degree in Business, Data Science, Analytics, Life Sciences, or a related field.
• A minimum of five years of experience in business analytics, commercial operations, or business intelligence within a life sciences or related industry.
• Previous experience working in a solo or small team environment is beneficial.
• Experience in life sciences or a related field, with familiarity in commercial operations.
• Experience working with marketing teams and providing insights to support marketing campaigns, customer segmentation, and targeting strategies.
• Experience with ERP, CRM systems, and customer engagement platforms (Salesforce, SAP, etc.).

Knowledge, Skills and Abilities

• Strong proficiency with analytics platforms such as Salesforce, Salesforce CRM Analytics (CRMA,), Tableau, Qualtrics and other BI tools, with experience in building dashboards, reports, and visualizations to support decision-making.
• Advanced analytical skills (e.g., predictive analytics, statistical modeling) and familiarity with machine learning techniques preferred.
• In-depth understanding of commercial operations, including sales, marketing, revenue generation, forecasting, and service/support processes.
• Proven ability to analyze large datasets, derive actionable insights, and influence business decisions based on data-driven evidence.
• Strong strategic thinking with the ability to define key metrics and KPIs that align with business goals and drive commercial performance.
• Exceptional communication skills with the ability to explain complex data insights in a clear, concise manner to both technical and non-technical stakeholders, including senior leadership.
• Strong organizational and project management skills, with the ability to independently handle multiple tasks and deliver results within timelines.
• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.