Associate Director - Campaign Strategy

Campaign Strategy & Planning

Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix.
Develop integrated campaign plans aligned with business goals, product priorities, and target personas.
Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales.

Campaign Orchestration & Execution

Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution.
Translate campaign strategy into clear briefs, asset plans, and activation timelines.
Execute across email, web, paid media, social, and events.
Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement.
Lead stakeholder alignment and campaign governance using project management best practices.

Marketing Automation (HubSpot)

Design and oversee multi-touch nurture programs and campaign workflows in HubSpot.
Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion.
Ensure campaigns are properly structured for tracking, attribution, and reporting.
Partner with Marketing Operations for technical configuration, integrations, and data model management.

Paid Media Strategy (LinkedIn and Google)

Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy.
Lead LinkedIn campaign strategy, including:
Company and persona targeting (ABM alignment)
Format selection (lead gen forms, video, document ads, etc.)
Message alignment with campaign stages
Guide Google Ads strategy, including:
High-intent search capture
Retargeting strategy
Funnel alignment

Measurement and Optimization

Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms.
Analyze campaign performance and provide actionable optimization recommendations.
Present insights to stakeholders, including marketing and sales leadership.