Associate Director - Business Insights & Analytics, Global Consumer and HCP Media Product

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

About the role

Associate Director – Business Insights & Analytics, Consumer and HCP Media Product will join a growing and dynamic team of analytics professionals whose main goal is to help our business partners achieve their goals through data analytics enablement. This position will develop a deep understanding of various LillyUSA, Global and Consumer and HCP Media focused data sources, to create analyses, ensure analytic outputs align with business results, and communicate key outputs to decision makers. The role is critical for the integration and coordination of analytics outputs, working alongside internal business partners in multiple technical areas to deliver analytics execution strategies and shape a unified view of central, bespoke, product solutions for critical priorities across the centralized capabilities and Business Unit teams.

Responsibilities

• Develop an understanding of Consumer and HCP media strategy, goals, challenges, and critical objectives to ensure analytics results are aligned to the broader strategy
• Identify, prioritize, and implement analytical solutions that provide data-driven insights, help answer critical questions, and meet business partner decision needs
• Translate business problems into a clear analytics work plan with appropriate solutions for execution that will significantly create results
• Articulate analytics value proposition to partners and identify novel analytics use case opportunities
• Translate analytic outputs into actionable business insights
• Develop and maintain relationships with Business Unit and multi-functional partners
• Work with data teams in both the US and global to develop a comprehensive understanding of available data sources, including:
  • Understanding what data sources are available, their terminology, use cases, and major limitations
  • Understanding relationships between data sources
  • Understanding how to pull, compile, and use data compliantly
• Partner to coordinate the best way to communicate sophisticated models and technical processes in an easily digestible format and build organizational consensus for recommendations
• Partner across the BI&A team to develop a data-driven, analytical approach to identify and assess launch environmental archetypes
• Independently query data and summarize key analytics results to quickly answer critical ad hoc business questions
• Implement analytics work abiding by project management principles and demonstrating strong multi-functional communication and collaboration
• Partner and collaborate across a wide variety of collaborators and multi-functional teammates as part of a highly matrixed organization
• Clearly articulate analytics needs into technical requirements for data engineering, Tech@Lilly, and other multi-functional partners
• Ensure consistency in analytics methodology, business rules, and data definitions for all analytics models
• Serve as a multi-functional liaison across category product, including Consumer + HCP Media, HHS (HCP and HCO), as well as Medical teams
• Check data and analytics solutions for quality, validity, and compliance
• Ensure compliance with all privacy and contractual obligations related to the use of data
• Lead a variety of analytical projects in collaboration with global teammates located in Lilly Bangalore
• Communicate analytical outputs to collaborators in a way that drives key business decisions
• Other key initiatives or special projects as needed

Requirements

• Bachelor’s Degree in Advertising, Marketing Insights, Finance, Statistics, Computer Science, Business Analytics, Economics, Mathematics, or similar degree with 5+ years of experience
• Must be authorized to work in the United States on a full-time basis (Lilly will not provide support for or sponsor work authorization or visas for this role)

Skills

• Clear product-led vision, understanding of functional jobs to be done, and ability to translate broad business challenges into tangible platform solutions
• Broad awareness and solid understanding of developing in-house first-party audiences
• Experience with industry-standard ad-servers and ad tech solutions (e.g., Adobe, DCM, Epsilon, tag management tools, TheTradeDesk)
• Experience with PowerBI or other data visualization tools
• Skill at developing organizational training materials with multi-functional partners to drive new analytics product adoption
• Consistent history in delivering sophisticated multi-functional projects
• Demonstrated ability to effectively influence individuals from executive to associate levels

Benefits

• Eligibility to participate in a company-sponsored 401(k) and pension
• Vacation benefits
• Medical, dental, vision, and prescription drug benefits
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• Life insurance and death benefits
• Certain time off and leave of absence benefits
• Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

Pay

The anticipated wage for this position is $132,000 - $193,600. Full-time equivalent employees are also eligible for a company bonus (depending, in part, on company and individual performance).

Schedule

• Travel Percentage: 10% or less
• This role is based in Indianapolis. Relocation may be provided.