Jobs · Marketing · Illinois

Associate Director, Brand Partnerships Communications

BioSpace · North Chicago, IL · 2 wk ago
MarketingFull-time

About the role

The Associate Director, Brand Partnerships Communications is responsible for shaping and executing integrated partnership and communications initiatives that elevate AbbVie's brand, strengthen stakeholder connections, and drive business objectives.

Responsibilities

  • Lead on internal and external communications around key moments for AbbVies corporate partnerships, including announcements, activations, and major milestones
  • Develop and implement proactive earned media strategies tied to corporate brand partnerships, sponsorships, special events, and other enterprise initiatives
  • Partner closely with Corporate Brand Partnerships team, agency and properties to advance annual planning and activation for brand partnership portfolio, including Chicago Cubs, Major League Baseball and future partners
  • Support the development of short- and long-term storytelling strategies that connect corporate brand partnerships to AbbVies broader reputation and business goals, for both employee and external audiences
  • Identify compelling stories, messages, and moments that can be amplified through earned media, social media, influencers, executive communications, and partnership activations
  • Partner with internal stakeholders to shape narratives around corporate partnerships that also demonstrate AbbVies brand, values, and strategic priorities
  • Build and maintain relationships with journalists, media partners, and key external stakeholders to strengthen AbbVies reputation and visibility as it relates to corporate brand partnerships and broader enterprise storytelling opportunities
  • Contribute to internal strategy documents and presentations that articulate the value of partnership-led storytelling
  • Track ongoing storytelling and media initiatives to ensure alignment, follow-through, and visibility to leadership
  • Partner with Corporate Affairs colleagues to identify high-impact media opportunities and advise on appropriate media engagement for additional proactive, enterprise storytelling opportunities

Qualifications

  • Bachelor's degree in communications, business, journalism or a related field
  • 10+ years of experience in communications and media relations, with a proven track record of driving successful external communications initiatives for large, global companies, with either agency or in-house experience
  • Proven track record of performance leading comprehensive communications in the sports and entertainment vertical for a large corporation a plus but not required
  • Demonstrated ability to partner with and develop materials for senior leaders, influence without authority, and navigate complexities in a matrixed environment
  • Excellent written and verbal communication skills and attention to detail
  • Strong business acumen and professional judgement
  • Effective management skills with an ability to anticipate company and team needs
  • A proactive, highly organized self-starter with an interest and ability to learn quickly and take ownership of projects

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