Associate Director, Brand Analytics

About the role

The Associate Director, Brand Analytics serves as a strategic analytics partner supporting the launch and growth of BEQALZI and BTK CDAC. This role works closely with Brand Teams, GCMT, Medical, and other cross-functional stakeholders to generate actionable insights, shape launch strategy, and inform critical business decisions.

Responsibilities

• Serve as a trusted analytics partner to Brand teams supporting BEQALZI and BTK CDAC launch planning, execution, and ongoing performance management.
• Own customer segmentation strategy and execution, including the development, refinement, and activation of segments to support brand strategy, targeting, and customer engagement.
• Lead analytics using secondary data sources to generate actionable insights on customer behavior, market dynamics, patient flow, and brand performance.
• Own advanced analytics modeling for the brands, including use cases such as look-alike modeling, program or campaign effectiveness measurement, and other predictive or prescriptive analytics to inform business decisions.
• Develop and deliver strategic and tactical analyses to answer key business questions related to launch readiness, brand performance, customer engagement, market evolution, and competitive dynamics.
• Partner closely with Brand Teams, GCMT, Medical, GCSO, and other internal teams to integrate multiple data sources into a cohesive view of business performance and opportunity.
• Design and maintain launch performance measurement frameworks, dashboards, KPIs, and business reviews to track progress against strategic objectives.
• Support development of market assessments, segmentation, patient or customer journey analyses, and performance storytelling for leadership audiences.
• Translate analytical findings into clear recommendations that influence strategic decisions and improve launch effectiveness.
• Manage projects effectively across multiple stakeholders, ensuring timely delivery, high quality outputs, and alignment with business priorities.

Qualifications

• Bachelor’s / Master’s degree in Business, Economics, Statistics, Data Science, Marketing, or a related analytical field; Advanced Degree Preferred.
• Demonstrated experience supporting product launches or pre-launch assets, working across matrixed organizations, and influencing stakeholders through data-driven insights.
• Prior hands-on experience with advanced analytics algorithms and modeling approaches is required, including examples such as look-alike modeling, program or campaign effectiveness analysis, predictive analytics, or related advanced analytical applications.
• Strong communication, problem-solving, and cross-functional collaboration skills required.
• Advanced proficiency in SQL and Python or R required.
• Strong command of Microsoft Excel and PowerPoint required.
• Hands-on experience applying advanced analytics and modeling techniques to support brand objectives is required.
• Experience with data visualization and analytical platforms such as Alteryx, Dataiku, Power BI, or similar tools is strongly preferred.

Supervisory Responsibilities

This position may manage external vendors, agency partners, or contractors and may provide project leadership or informal guidance to junior analysts; no direct people management is required unless otherwise determined by business need.

Benefits

Salary Range: $145,500.00 - $195,500.00 annually
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor.

Company Information

BeOne is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact accommodationsus@beonemed.com.