Associate Director, Advanced Analytics

About the Company

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. Headquartered in New York City with offices in Los Angeles and Toronto, Horizon is a leader in driving business solutions for marketers, known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to prestigious annual Best Places to Work lists. We value diverse perspectives and strive for an environment where employees feel welcomed, safe, and empowered.

About the Role

We are searching for a highly motivated individual to elevate and maintain our marketing analytics offering within the Advanced Analytics team at Horizon Media to serve our fast-growing client base. The Associate Director will manage a team and assist in the development of new and existing statistical models aimed at driving maximum business results for our clients. This role requires hands-on model development skills as well as a creative, storytelling mindset.

Responsibilities

• Manage and mentor a growing and diverse team
• Create and elevate current analytics methodology, building a replicable statistical framework to roll out across multiple clients
• Develop, train, and productionalize new models for media optimization and driving client business
• Work closely with clients and account teams to assess business and marketing challenges, discuss possible solutions, and execute a plan
• Oversee team modeling outputs and inputs, collaborating with Business Intelligence and Data Engineering teams to ensure data processes are automated and efficient
• Build marketing mix models, diminishing returns analysis, and campaign test design to assess and inform client return on media investment
• Spearhead new analytical initiatives to drive actionable insights for clients
• Report directly to the VP, Advanced Analytics

Requirements

• Bachelor’s degree in a mathematical or quantitative discipline (Statistics, Business Analytics, etc.), marketing, or media (Master’s preferred)
• 5+ years of experience in data and analytical functions in an agency/consulting environment with at least two years of team management experience
• Proficiency with statistical analysis tools such as Python and R, as well as database (SQL) and regression modeling
• Experience with data visualization tools (Tableau preferred) and data storytelling using dashboards or PowerPoint presentations
• Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models, and multi-touch attribution algorithms
• Hands-on experience with data and the ability to communicate with clients on their business questions
• Familiarity with the changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360), and SEM
• Experience managing 2-3 junior analytics team members
• Ability to work in a fast-paced environment, handling multiple projects simultaneously
• Client-facing skills to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
• Creative thinker willing to challenge the norm to improve analytic processes

Analytic Engagements

• Marketing mix modeling (MMM)
• Multi-Touch Attribution modeling (MTA)
• Closed-loop and attribution modeling
• In-market testing
• Campaign measurement
• Customer journey analytics
• CRM
• Digital analytics (website, mobile, app, and social media)
• Forecasting
• Financial analysis
• User-level analysis

Pay

Salary Range: $155,000.00 - $170,000.00. A successful applicant’s actual base salary may vary based on factors such as individual skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

Benefits

• Discretionary bonus
• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company-paid holidays and unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement