Associate Director, Admissions & Enrollment Communications Manager

About the role

The Associate Director of Admissions and Enrollment Communications Manager will lead the development, execution, and assessment of strategic communications that support recruitment, admission, and enrollment goals for Bryn Mawr’s undergraduate and graduate programs.

Responsibilities

• Execute Enrollment Communications Campaigns
• Collaborate with the Office of Communications and Marketing, the Vice President for Enrollment Management, and enrollment area leads to manage, develop and execute strategic communications plans and assets that support undergraduate and graduate student recruitment, admission and enrollment goals.
• Plan and Implement Integrated Multi-Channel Communications Calendar
• Develop and oversee a content and production calendar inclusive of web updates, print and digital assets, and undergraduate social media content.
• Analyze and Optimize Communications Performance
• Analyze engagement data to refine messaging, timing, and audience/segmentation. Stay abreast of enrollment marketing trends. Lead micro-positioning communications initiatives in support of cycle goals.
• Supervise and Manage Enrollment Communications Team
• Cook up coordination and oversight of the work of two Assistant Directors of Admissions and two student interns who drive social media strategy, email campaign work, external platform content, and digital asset creation, ensuring alignment with institutional messaging, brand standards, and enrollment priorities.
• Oversee Enrollment Communications Budget
• Manage annual budget of $56,000

Qualifications

• Bachelor’s degree, master’s degree preferred
• 5+ years of admissions experience in a postsecondary setting with experience in enrollment communications
• Demonstrated outstanding written, verbal, and interpersonal communication skills
• Knowledge of enrollment marketing and communications trends
• Demonstrated success in developing comprehensive communication campaigns, developing print materials, website strategy, professional writing, editing, proofreading, and using social media
• Project management and organizational skills, including ability to set priorities, manage simultaneous projects, and complete projects in a timely manner
• Ability to work in a tactful and collaborative manner with members of the Enrollment Leadership Team and other College partners
• Experience cultivating relationships with outside vendors including print and digital platforms (e.g. PeerPal, Intersect, Niche, etc.)
• Knowledge of proficiency with Technolutions Slate, basic knowledge of HTML and liquid markup preferred but not required
• Experience with analytics and appreciation for data-informed decision-making
• Must be able to work both independently and as a member of a team
• Must possess the willingness and ability to work outside of a conventional workweek
• Must be able to perform overnight travel and possess a valid driver’s license