Jobs · Art & Creative · Michigan

Associate Creative Director, Copy

Wolverine Worldwide · Rockford, MI · 2 wk ago
Art & CreativeFull-time

Primary Duties

  • Partner with creative and brand leaders to translate strategy into distinctive, culturally relevant, and highly impactful creative concepts.
  • Lead the development of elevated copy and storytelling across the full ecosystem including brand campaigns, product launches, retail, social, experiential, editorial, digital, and film.
  • Champion the craft of copywriting setting a high bar for language, voice, narrative structure, and emotional resonance across all touchpoints.
  • Play a key role in defining, shaping, and evolving Saucony’s tone-of-voice across both performance and lifestyle communications.
  • Develop globally relevant ideas and narratives that translate authentically across regions, audiences, and cultures.
  • Guide work from ideation through execution, ensuring creative excellence at every stage of the process.
  • Present work with clarity, conviction, and a strong strategic foundation to internal stakeholders and partners.
  • Stay deeply connected to culture, storytelling trends, and the evolving worlds of running, sport, fashion, design, and entertainment.
  • Contribute to and help raise the bar within a highly collaborative, curious, and creatively ambitious team.

Knowledge, Skills and Abilities Required

  • Bachelor’s degree or equivalent experience required
  • 8+ years of copywriting experience within a leading creative agency or brand
  • Exceptional storytelling ability, with a demonstrated mastery of voice, tone, and narrative craft
  • A portfolio that shows the ability to concept and execute breakthrough, culturally relevant work
  • Strong cross-functional collaboration and leadership skills
  • Advanced understanding of modern brand building across performance and lifestyle spaces
  • Deep curiosity for culture, emerging storytelling formats, and the evolving media landscape
  • Excellent organizational and project management skills; able to manage multiple priorities simultaneously
  • Passion for running culture and its intersection with style, creativity, and community
  • Self-starter mentality with a proactive, solutions-oriented approach
  • Thrives in a fast-paced, high-output environment where priorities shift and momentum matters
  • Embrace collaboration across disciplines, with a team-first mindset
  • Take ownership of work from concept through execution
  • Operate with a high level of accountability, curiosity, and creative ambition
  • Be energized by building new ways of working and raising the standard together

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