Associate Creative Director, Copy
Wolverine Worldwide · Rockford, MI · 2 wk ago
Art & CreativeFull-time
Primary Duties
- Partner with creative and brand leaders to translate strategy into distinctive, culturally relevant, and highly impactful creative concepts.
- Lead the development of elevated copy and storytelling across the full ecosystem including brand campaigns, product launches, retail, social, experiential, editorial, digital, and film.
- Champion the craft of copywriting setting a high bar for language, voice, narrative structure, and emotional resonance across all touchpoints.
- Play a key role in defining, shaping, and evolving Saucony’s tone-of-voice across both performance and lifestyle communications.
- Develop globally relevant ideas and narratives that translate authentically across regions, audiences, and cultures.
- Guide work from ideation through execution, ensuring creative excellence at every stage of the process.
- Present work with clarity, conviction, and a strong strategic foundation to internal stakeholders and partners.
- Stay deeply connected to culture, storytelling trends, and the evolving worlds of running, sport, fashion, design, and entertainment.
- Contribute to and help raise the bar within a highly collaborative, curious, and creatively ambitious team.
Knowledge, Skills and Abilities Required
- Bachelor’s degree or equivalent experience required
- 8+ years of copywriting experience within a leading creative agency or brand
- Exceptional storytelling ability, with a demonstrated mastery of voice, tone, and narrative craft
- A portfolio that shows the ability to concept and execute breakthrough, culturally relevant work
- Strong cross-functional collaboration and leadership skills
- Advanced understanding of modern brand building across performance and lifestyle spaces
- Deep curiosity for culture, emerging storytelling formats, and the evolving media landscape
- Excellent organizational and project management skills; able to manage multiple priorities simultaneously
- Passion for running culture and its intersection with style, creativity, and community
- Self-starter mentality with a proactive, solutions-oriented approach
- Thrives in a fast-paced, high-output environment where priorities shift and momentum matters
- Embrace collaboration across disciplines, with a team-first mindset
- Take ownership of work from concept through execution
- Operate with a high level of accountability, curiosity, and creative ambition
- Be energized by building new ways of working and raising the standard together