Associate Creative Director, Copy

About the role

We're seeking an Associate Creative Director, Copy to join our dynamic team. This role involves defining the next chapter of the SimplePractice brand, shaping how millions of health and wellness professionals experience our voice across various touchpoints. Reporting to the Creative Director, you'll collaborate closely with Design, Brand, Growth, Product Marketing, Web, Production, and other cross-functional teams to develop breakthrough campaigns that strengthen our brand, drive business results, and create meaningful connections with our audience.

Responsibilities

• Lead integrated creative campaigns from concept through launch across paid media, web, lifecycle, social, video, events, product marketing, and emerging channels.
• Partner closely with Creative Leadership, Design, Growth, Product Marketing, Production, and cross-functional teams to develop breakthrough creative concepts that strengthen the brand and drive measurable business outcomes.
• Create compelling, emotionally resonant messaging that builds brand awareness, deepens customer connection, and supports acquisition, engagement, and retention goals.
• Own and evolve the SimplePractice brand voice, messaging frameworks, and tone across every customer touchpoint.
• Remain a hands-on creative leader by concepting, writing, editing, and providing copy direction throughout the creative process.
• Lead messaging, scripting, and creative direction for integrated and video campaigns in partnership with internal teams and external production partners.
• Provide thoughtful creative direction, coaching, and editorial feedback that elevates the work of writers and cross-functional creative teams.
• Build scalable copy systems, messaging frameworks, voice and tone guidelines, and creative templates that enable consistency while supporting speed and flexibility.
• Mentor and develop copywriters while helping shape creative standards, team culture, and ways of working.
• Partner with Design, Web, Growth, Product Marketing, and Production to evaluate creative performance, apply customer insights, and continuously improve messaging through experimentation and iteration.
• Present creative concepts and strategic rationale to executive stakeholders, building alignment and confidence across the organization.
• Champion AI-enabled creative workflows by integrating AI into ideation, production, and creative operations to accelerate execution, streamline processes, and enable smarter experimentation.
• Foster a culture of experimentation and continuous learning by exploring emerging AI technologies while maintaining the highest standards of creative quality, originality, and human craft.

Desired Skills & Experience

• 10+ years of experience in brand copywriting, advertising, or integrated creative, either agency-side, in-house, or both.
• An exceptional portfolio demonstrating outstanding creative thinking, integrated campaigns, brand storytelling, and copywriting across multiple channels.
• A strong conceptual thinker who can connect creative ideas to measurable business outcomes.
• Deep expertise in brand voice, messaging, storytelling, and copywriting across digital and integrated marketing campaigns.
• An exceptional writer, editor, and storyteller with outstanding creative judgment and a proven ability to develop distinctive brand voices across integrated marketing.
• Experience leading and mentoring writers through coaching, feedback, and creative direction.
• Comfortable balancing strategic thinking with hands-on execution, shifting seamlessly between leadership and doing the work.
• AI-forward in your approach, with hands-on experience leveraging AI tools to improve creative workflows, accelerate execution, enhance creative quality, and enable smarter experimentation while knowing when human judgment and craft matter most.
• Experience leading script development and creative direction for video productions.
• Strong understanding of digital marketing channels and platform-specific copywriting best practices.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Strong organizational and project management skills with the ability to manage multiple priorities while delivering exceptional creative work.
• Demonstrates a deep appreciation for the work of behavioral health professionals and a passion for creating messaging that is empathetic, human, and grounded in the realities of independent practice.
• Thrives in a fast-paced, highly collaborative, test-and-learn environment with shifting priorities and tight timelines.
• Familiarity with Figma and Adobe Creative Suite is a plus.

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. For more information about our privacy practices, please contact us at privacy@simplepractice.com.