Associate Creative Director

Location: Rancho Santa Margarita, CA

Work Type: Hybrid (3 days onsite required)

About

At Clearly Filtered, we exist to help people, starting with the water they drink. We build high-performance filtration products backed by science and transparency, and we hold ourselves to a simple standard: every person who comes into contact with Clearly Filtered should be better off for it. We’re based in Rancho Santa Margarita, CA and we’re building out our creative function as we scale. This is a chance to own something real at a brand that takes the work seriously.

Responsibilities

• Define and continuously evolve Clearly Filtered’s creative expression, ensuring consistency and premium positioning across every customer touchpoint.
• Define and own the brand’s visual identity, creative standards, tone, and aesthetic, and be its most fluent practitioner.
• Translate business strategies and marketing priorities into compelling creative concepts, then execute them personally.
• Build scalable design systems and creative frameworks that support iteration and cross-channel deployment.
• Maintain and evolve brand guidelines that keep the team aligned as output scales.
• Lead the creative development of all marketing initiatives from concept through final production, personally creating video, social, and campaign assets across every channel.
• Lead creative development for all initiatives including seasonal campaigns, product launches, promotions, partnerships, and brand moments.
• Take a project strategy and translate it into a cohesive creative system across web, social, paid, and email; concept it, design it, deliver it.
• Personally create and edit social media videos including Reels, TikTok, and paid video ads from raw footage or UGC through final cut.
• Design social-first graphics, statics, and motion assets optimized for Instagram, TikTok, Pinterest, YouTube, and emerging platforms.
• Produce campaign assets end to end: photography direction, video editing, graphics, and copy-adjacent layout work.
• Design conversion-focused creative for the e-commerce funnel: landing pages, PDP assets, homepage heroes, promotional site takeovers, and CRO tests.
• Create and iterate paid ad creative for Meta, TikTok, YouTube, Pinterest, and Google in static, carousel, and video formats.
• Design email and SMS campaign creative built for how subscribers actually read and click.
• Treat performance data as creative feedback: iterate on winners, eliminate losers, apply learnings to the next round.
• Select