Associate Creative Director
About the role
Chime is seeking an Associate Creative Director to lead the development of scalable messaging and creative systems that power product launches. This is a senior individual contributor role responsible for translating product strategy into clear, modular, and repeatable creative infrastructure.
This role defines how Chime products are positioned, explained, and expressed across channels. You will build and evolve messaging systems, partner closely with design to ensure integration with visual frameworks, and develop AI-enabled workflows that enable speed, consistency, and quality at scale.
This role operates with high autonomy, influencing cross-functional stakeholders and raising standards across Product Marketing and Go-To-Market creative.
Responsibilities
- Lead the development of scalable product messaging systems, including positioning frameworks, modular copy architecture, voice and tone guidance, and channel adaptations
- Translate complex product strategy into clear, structured messaging that flexes across audiences and funnel stages
- Lead design leads to ensure messaging systems integrate seamlessly into visual and design systems
- Establish and document creative standards and guardrails that enable consistency without sacrificing flexibility
- Build and evolve AI-enabled tools and workflows to support campaign creation, customization, and compliance at scale
- Anticipate edge cases, future use cases, and product evolution—designing systems that are durable and extensible
- Drive alignment across Product Marketing, GTM, Compliance, and Channel teams through strong communication and creative rationale
- Continuously refine and elevate existing toolkits based on feedback, insights, and business needs
Requirements
- 8+ years of creative experience with deep expertise in copywriting and creative direction
- Proven experience leading complex, cross-functional initiatives from ambiguity to structured systems
- Demonstrated ability to build and scale messaging or design systems used by multiple teams
- Strong editorial judgment and clarity of thought
- Fluency in visual systems and collaborative partnership with design
- Experience shaping or implementing AI-assisted creative workflows
- Ability to influence senior stakeholders without direct authority
- High degree of ownership, autonomy, and systems thinking
Qualifications
- BA/BS in Communications, Marketing, Advertising, or related field
- Proven success in creative leadership roles
- Experience with product marketing and go-to-market strategies
- Strong understanding of digital marketing and brand storytelling
- Excellent communication and collaboration skills
Skills
- Copywriting and creative direction
- Visual systems and design integration
- AI-assisted workflow development
- Strategic planning and execution
- Team leadership and stakeholder management
Benefits
In this role, you can expect to:
- Lead the development of scalable product messaging systems
- Translate complex product strategy into clear, structured messaging
- Partner with design to ensure messaging systems integrate seamlessly
- Build and evolve AI-enabled tools and workflows
- Anticipate edge cases and future use cases
- Drive alignment across cross-functional teams
- Refine and elevate existing toolkits based on feedback and insights
Pay
The base salary offered for this role and level of experience will begin at $145,000.00 and up to $200,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
Schedule
Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.