Associate Creative Director
under About the role? However the instruction: "Prefer a few substantive sections over many thin ones." It might be okay to include them as part of About the role paragraph. But they are not directly about the role; they are company values. Could be considered part of About the role (company description). However we already have WHO WE ARE which is about company. So we can incorporate values there? But we should not invent headings; we can just include them as paragraph under About the role. But we need to ensure we don't create sections with filler like "commensurate with experience". We have Pay and Schedule specific. Let's extract content. First, About the role / WHO WE ARE: Original: "WE ARE Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognized as one of the best places to work. We’re part of Croud, a global, full-service digital marketing business. Today, Croud and Born Social bring together distinct creative and performance specialisms. We’re now entering the next stage of our journey: becoming a more integrated business, with shared functions and ways of working, while protecting the specialist expertise that makes each part brilliant. Excitingly, we have just won our first integrated retainer in the States with a non-profit movement launched for the country's 250th anniversary in 2026 to reignite genuine community contribution. This work reflects our values as a business, and we're looking for passionate people to bring it to life. We're looking for an Associate Creative Director to set and lead the account's creative direction, delivering externally recognized creative work that drives commercial growth and expands the account. You'll also work closely with our Chief Creative Officer, VP of Clients, and Strategy Director to support pitch activity and win new business" We need to preserve all that. We'll put under
About the role
then awith that text. But note: The instruction says "Do NOT repeat the job title as a heading (the page already shows it)". So fine. Now Responsibilities: "WHAT YOU'LL BE DOING" list: - Set the standard for best-in-class creative work; oversee client work from ideation and pitch to execution and delivery, always linking back to the brief and the business plan across all levels of deliverable. - Lead pitches and client presentations, bringing in new work from existing and new clients through great creative, client relations, and establishing Born Social as a strategic partner - Own the creative output on accounts and establish a culture of creative excellence with the Creative Team. Create case studies, thought leadership and showcase work - Lead, mentor and build confidence and capability across the creative team. Provide leadership, modeling the culture and values of the department We need to put each as
- .
Now Requirements: "WHO WE'RE LOOKING FOR" bullet list:
- You've got at least 7+ years of experience in a conceptual creative or creative strategy role, with strong social experience
- You have a track record of pitching and delivering industry-leading creative campaigns, rooted in cultural relevance and social insights.
- You've had experience working with and delivering creative direction and campaign ideation for big-name global brands
- You are a confident decision-maker and able to creatively problem-solve to course-correct quickly and clearly
- You have impressive deck creation and presenting skills
- You've got experience working on integrated work that spans both media and creative with a social-first lens
- Ideally, you've worked on non-profit brands before and have an understanding of the category
We'll put under
Requirements
- .
Now Qualifications: maybe we could treat same as Requirements, but we already have Requirements. Could we also have Qualifications separate? The posting does not have a separate qualifications section; it's all under WHO WE'RE LOOKING FOR. So we should not create a Qualifications section with filler. So we omit Qualifications.
Skills: Could be extracted from requirements: deck creation and presenting skills, confident decision-maker, creative problem-solver, etc. But we already have them in Requirements. Could we create a Skills section? Might be redundant. The instruction: prefer few substantive sections over many thin ones. So we can skip Skills.
Benefits: "PERKS AND BENEFITS" list:
- 20 days vacation a year + 12 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Gym Membership contributions
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
We'll put under
Benefits
- .
Pay: "A benchmarked salary between $135,000 to $150,000 based on your level within our progression framework."
We'll put under
Pay
. Schedule: "Standard working hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it will also be necessary on occasions to work outside of these hours)." We'll put under
Schedule
. We must remove duplicated lines, boilerplate: EEO, equal opportunities, etc. Also remove "NO GRIT NO PEARL", "VALUES", "BORN SOCIAL 🤝 CROUD", "EVERYONE'S WELCOME". Also remove "PERKS AND BENEFITS" heading? We keep as Benefits heading. We must also remove "Croud is an equal opportunity employer..." etc. That's boilerplate. Now ensure we preserve all substantive info: Did we lose any? Let's check. From WHO WE ARE we kept all. From WHAT YOU'LL BE DOING we kept all. From WHO WE'RE LOOKING FOR we kept all. From PERKS AND BENEFITS we kept all. Pay and Schedule we kept. We omitted values, mantra, etc. That's okay as they are not required sections; but is that substantive info? It's about company culture but not required. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Values/mantra are not those; they are not boilerplate but they are not required headings. However we could include them as part of About the role paragraph to preserve. But the instruction says "Prefer a few substantive sections over many thin ones." If we add them as a paragraph under About the role, it's still one section. That would preserve the info. Let's consider: The values and mantra are substantive; they describe culture. It might be good to keep them. However they are not under a heading in the original; they are separate sections: "NO GRIT NO PEARL", "VALUES". If we incorporate them into About the role, we might be altering structure but not losing info. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we must keep that info. If we omit it entirely, we lose substantive info. So we should include it somewhere, perhaps as a paragraph under About the role after the WHO WE ARE description. Thus we need to incorporate the "NO GRIT NO PEARL" mantra and "VALUES" list into About the role. Let's extract those sections: NO GRIT NO PEARL: "No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to. Because we believe the best work isn't formed instantly, they're shaped through commitment, care, and perseverance. Grit isn’t about grind - it’s about staying curious, pushing ideas, and appreciating the process to reach the Pearl - work we’re proud of, created to the highest standard that makes a lasting impact." VALUES: "Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.⚡️ See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.⚡️ Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.⚡️ Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.⚡️ Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves