Associate Brand & Product Marketing Manager

Principal Duties & Responsibilities

• Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans.
• Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses.
• Collections and analyzes relevant market & category data to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data.
• Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications.
• Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses.
• Provides budget management support.
• Coordinates and manages cross-functional team activities/collaboration.
• Provides support and information for key U.S. & International account programs, promotions.

Job Specifications

• 2+ years marketing experience preferably in CPG, toy company or consumer marketing work
• Bachelor’s degree required in business field, preferably with a Marketing concentration. MBA preferred
• Strong demonstrated levels of accomplishments and business results
• Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes
• Good organizational skills with ability to manage several projects
• General business management skills
• Strong communication and presentation skills, with ability to lead cross-functional team
• Strong business analytical skills, resourceful, results driven
• Innovative thinker
• Needs some supervision; self starter

Physical Conditions

• Sit, talk and hear
• Occasionally lift and/or move up to 25 pounds

Disclaimer

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. WHY CRAYOLA? Kid Inspired Culture Free Admission to Crayola Experience for Employees Community Volunteerism Opportunities Annual Bonus Potential for all Full-Time Employees Company Matched 401k & Employee Value Sharing Plan Comprehensive Healthcare Benefits for Eligible Employees Education Assistance Program Wellness Programs Employee Resource Groups Generous Product Discounts Onsite & Online Company Sponsored Employee Events Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

CRAYOLA LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at CRAYOLA LLC via e-mail, the Internet, or directly to hiring managers at CRAYOLA LLC in any form without valid written search agreement in place for that position will be deemed the sole property of CRAYOLA LLC, and no fee will be paid in the event the candidate is hired by CRAYOLA LLC as a result of the referral or through other means. CRAYOLA LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at CRAYOLA LLC in place for the specific position in order for a fee to be paid for any candidate referral.