Associate Brand Manager – Hudson, Solerno and Silent Pool

Main Responsibility

• Support the development of annual strategic and business planning to develop an incubation model for Hudson Whiskey, Silent Pool Gin and Solerno Blood Orange Liqueur that can be scaled nationally.
• Take the lead or provide support in various key programs including creative development, PR/influencer/experiential programs, trade programming, shopper and e-commerce programs, paid media, and innovation launches.
• Ensure visual brand identity consistency across all consumer touchpoints, such as product, packaging, and communications.
• Effectively synthesize data from multiple sources to identify issues, opportunities, and insights so that you can make recommendations for optimizing plans.
• Work closely with sales to identify opportunities to expand business and provide marketing support in existing channels of trade.
• Manage purchase orders and track A&P expenses for the assigned brand.
• Understand brand development levers like trend watching, consumer behavior analysis, agency support needs, and adherence to brand guidelines.

Qualifications

• Bachelor's degree required; Master's Degree in Business Administration or a related field is preferable
• Minimum of 2 years of progressively responsible brand management experience within the beverage/alcohol or consumer goods industry
• Highly organized with a keen attention to detail and task management skills
• Creativity in problem solving and communications development
• Keen attention to detail with a specific focus on accuracy
• Ability to multi-task in a deadline driven environment and operate effectively in a less structured environment
• Strong budget management and analytical skills; proficient in Excel
• An understanding of the marketing mix and key levers to impact a brand's performance
• Experience in managing effective and positive key stakeholder relationships - both externally and internally
• Strong written & verbal communication skills; effective teamwork and strong interpersonal skills