ASSOCIATE BRAND MANAGER - CAT TREATS

The Role

We are seeking an enthusiastic and creative Marketing professional who is eager to enhance their knowledge and skills in Brand Marketing to join our dynamic team. This is a unique opportunity to work on our Cat Treats category—our fastest-growing segment and the category leader with the #1 share!

In this role, you’ll support the Brand Management team by leveraging data to inform marketing and innovation plans. You’ll contribute to annual planning while assisting with day-to-day business needs, including forecasting, SKU and inventory management, and cross-functional coordination. This is a hands-on role for someone who enjoys both strategy and execution.

You’ll analyze consumer behavior, category trends, and competitive activity to uncover insights and help translate them into actionable strategies—while building a strong understanding of the P&L and driving measurable business results.

This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.

Your Responsibilities

• Product Development & Marketing
  • Identify and develop new products, product improvements, packaging improvements, and line extensions – develops 3C/4P analysis and development.
  • Partner with R&D.
  • Develop insightful, clear, and impactful sales presentations to support new products and educate on category trends/consumer understanding.
  • Aid in the execution of consumer communication/promotional support, working with Hartz agency of record on 360-degree consumer activation.
  • Maintain accurate forecasts of sales performance key drivers (POS based and internal shipments).
  • Work with Marketing Coordinator in the development/approval of packaging design.
• Market Research & Insights
  • Analyze and summarize results of market research and POS data.
  • Maintain knowledge of key competitive activity, new products, product improvements, and market/channel trends within the category to keep competitive.
  • Maintain basic understanding of overall pet care/market trends shaping the industry.
  • Develop materials to execute consumer market research studies.
• Operations & Cross-Functional Collaboration
  • Assist in SKU portfolio management for the category and inventory working closely with cross-functional team.
  • Support cross-functional project teams to execute plans and provide direction on day-to-day management of business issues and opportunities.
  • Support forecast volume and work through S&OP process in conjunction with Sales, Operations Planning, and other parties as appropriate.
  • Help maintain IRI database integrity for their category.

Requirements

• Education and Experience
  • Bachelor’s Degree in Marketing, Business, or a related field with a minimum of 3+ years of Marketing experience, with at least 1 year as an Assistant Brand Manager or equivalent and 2 years in a senior Marketing support role for a CPG company.
• Data Analysis Experience
  • Experience in syndicated data analysis, including IRI (Circana)/Nielsen POS and Panel Data Market Analysis.
• Technical Proficiency
  • Proficient in Microsoft Office Suite programs.
• Business Travel
  • Willingness and ability to travel domestically a few times a year.

Pay

The anticipated salary range for this role is between $105,000 and $115,000. The specific salary offered will depend on the candidate’s qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.